Rachael Taplin founded and ran her own magazine for 4 years, and in the process learnt a lot about the media and about PR. Now she runs Media Match Maker, which helps entrepreneurs to get their stories into the press and media.
If you can crack the code of doing your own PR successfully then you can get an enormous amount of publicity absolutely free of charge. Most of us, when we start out doing our own PR make a hash of it, and we don't think about what we really need to do to get a successful press release out there.
I asked Rachael to come in and explain the 3 biggest mistakes we make when we first try to do our own PR and what makes a really great press release.
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TheDiabolicalWaffle - My Wish
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