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The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more


Caroline Thomas - Harnessing the power of Facebook Ads & How to set up a new life in paradise. #9

Caroline Thomas – Harnessing the power of Facebook Ads & How to set up a new life in paradise.

This episode of the Ideas Lab Podcast is a deep dive into the most powerful platform today for getting you new leads and new sales for your business online.

That platform is Facebook Advertising and our guest is founder of Social Accelerators and expert in Facebook Ads, Caroline Thomas.

I interviewed Caroline on a sunny day sitting outside at her home in Gran Canaria and we cover a lot of ground.

Caroline will explain the 3 different types of ads and when to use each one.

The default settings in Facebook advertising campaigns that will actually trip you up and why video is so powerful to use in an advert.

She will also explain step by step how she used Facebook ads to build an entirely new email list for a client and to fill her own networking event at a bar in Gran Canaria.

Finally we have a conversation about what it takes to choose a new country to live in and set up your life from scratch as Caroline did.

Topics covered:
  • Why Facebook is the most powerful platform for getting new leads and sales


  • Why Boosting posts is NOT the same as running a real Facebook ad campaign


  • The power of marketing to people who have already been to your website


  • The 3 different types of ads and when to use each one


  • Exactly How Caroline ran a very simple ad campaign costing a toal of £30 to get people to turn up to her networking event at a craft beer bar in Gran Canaria


  • How Caroline ran a campaign to rebuild a client’s email list from scratch


  • The power of videos in facebook ads


  • Where to get free training on the Facebook ads system


  • Why you shouldn’t spend too much money on ads quickly


  • Why you should be careful about running ads on Instagram & the default settings in Facebook ad campaigns that will trip you up


  • How to use an automated messenger ‘bot’ to get massively higher response rates to your campaigns – as much as 97% click through!


  • GDPR and Facebook marketing


  • How to use lookalike audiences to find people similar to your current followers


  • How Caroline chose a new country to live in and set up her new life from scratch running her business remotely


For all references, show notes and contact details please click here

Music provided by Argofox:
TheDiabolicalWaffle - My Wish

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