Cover art for podcast The Ideas Lab Podcast

The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more


How to sell the ethical way with Alison Edgar #33

How to sell the ethical way with Alison Edgar

If you want to make money, you need to know how to sell.

But for a lot of us, our image of a salesperson is not a good one. I was pleased to be able to have Alison Edgar on the podcast so that we could talk over what ethical sales really looks like and how to sell to different personalities in a way that suits them all.

We also explore the ethics of those large self development and business training workshops with charismatic speakers on stage, encouraging participants to run to the back of the room and buy as soon as they can.

So if you are an entrepreneur or thinking of setting up your own business and will need to sell your idea/product at some point, then this episode is for you.

About Alison

Nicknamed ‘The Entrepreneur’s Godmother’, Alison Edgar has been instrumental in the growth of some of the worlds’ best-known companies including Dragons Den and Apprentice Winners. She knows what it takes to transform a company from zero to a multi-million-pound turnover.

Twice voted one of the UK’s Top Ten Business Advisers, and an author of an Amazon #1 best-selling and WHSmith Top Ten. Alison is regularly featured on BBC TV, as well as working with Downing Street and The Royal Family.


Full show notes and links at:


Music provided by Argofox:
TheDiabolicalWaffle - My Wish

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Ideas Lab Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens