If you send emails out to a list of people, in order to market yourself or your work or your business, you will have seen that often the open rates on those emails is very low, perhaps as few as 20% are actually opening your emails and reading them.
So when a new form of digital marketing arrives that offers something like 90% open rates, it’s something all of us who are involved in marketing ourselves should take very seriously.
What we’re talking about here is messenger bot marketing and in particular, sending automated messages and running automated chat bots inside Facebook Messenger.
Kelly Noble Mirabella is an expert in this subject. And I was really glad to be able to have her on the ideas Live podcast and explain to us what is a messenger bot? Why are they so valuable, and how we can start to implement a messenger bot in our marketing using a tool that is actually completely free to get started with.
For full links and notes please visit: https://theideaslab.org/kellynoblemirabella
Music provided by Argofox:
TheDiabolicalWaffle – My Wish
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