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The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more

30:22

Jessica Rose of the London Jewellery School on simple instagram strategies that really work #24

Jessica Rose is a jewellery lover and an award winning businesswoman. Jessica founded the London Jewellery School back in 2009. She ran her first jewellery making classes in a community hall and found her very first customers for the classes by putting a postcard in a shop window.

  Now, Jessica has won 6 business awards, has a 3 studio space in Hatton Garden, (London's jewellery quarter) and runs 100 or more different types of classes with thousands of students every year.   The London Jewellery School has attracted lots of press and TV attention from BBC news to ITV to many newspapers and magazines. A couple of years ago Jessica also launched a sister company - The Jewellers Academy, which offers online jewellery training to students all over the world, with a particular focus on how to market and make money out of their jewellery.   Jessica's marketing has now moved on from postcards in shop windows to using Instagram as a primary way to engage new perspective students.   In this episode Jessica lays out some really simple strategies that you can use on Instagram, regardless of what your business is, to start to build followers and build engagement that actually turns into customers and clients.   For full details, links and show notes head to theideaslab.org/jessicarose               Music provided by Argofox:
TheDiabolicalWaffle - My Wish
https://youtu.be/sRWEMjYR6e4            

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