Cover art for podcast The Ideas Lab Podcast

The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more


Therapist Jerry Hyde on Ayahuasca, Psilocybin, creativity and daring to be different in your brand & business #5

Therapist Jerry Hyde on Ayahuasca, Psilocybin, creativity and daring to be different in your brand & business

Jerry Hyde is a rather unconventional therapist - transitioning from an earlier life in music and heavy drug-use. He now works with people individually and in men's groups and takes people on vision quests in Nepal and other locations.

Jerry Hyde is also my therapist and leader of my men's group so this is a particularly interesting conversation for me. I also love Jerry's approach to marketing his work which is to make a strong statement that repels many people but powerfully attracts others, ensuring that he always has plenty of new clients and opportunities coming to him.


Episode Highlights:

'When I quit drugs, that was easy. That was really, I just woke up one day. I thought, "This isn't fun anymore". I couldn't remember when I'd laughed. It was just, it had become maintenance. That was easy. I just woke up and stopped. But what was the hardest thing to kick and took me a long time was leaving that culture, drug culture, was really tough. Because I had to walk away from everything. I had to walk away from my social scene. I didn't even know what clothes to put on anymore, because it was such an identity. I don't think people recognize that enough.'

'my creativity is like the flip side of my addiction.'

'Who we really are is something that's evolving and changing constantly. It's never something you're going to pin down. But we like certainty. We all get attached to these ideas and our stories, and it's one of the kind of dangers of therapy is, we can get overly identified with some story that we've become attached to.'

'it's safe being pessimistic. Because then you can say, "I told you she'd leave me".'

'when I first started to get glimmers of happiness, it frightened me. I thought, "Well, I've got something to lose now"'

'I think we've got this real malaise in Britain where we play down success, and we hide it. There's a certain shame to being too big for your boots.'

'If you want to throw the rule book out, learn it by heart, then reject it and replace it with something that's more conscious.'

'I'm on mushrooms right now... I became so prolific it was kind of unstoppable. I'm more energetic, I think I'm a nicer person. I seem to be more compassionate and less reactionary.'


Topics covered:
  • Productivity comes before Self-Criticism
  • Vision Quests, Ayahuasca & Fasting Retreats in Nepal
  • Truth serums and Aliens
  • Combining the Masculine and Feminine in a Rite of Passage
  • Ritalin
  • Quitting drugs is easy, it’s the Culture that was hard to break away from.
  • Compulsive Creativity. Or Destruction?
  • Attachment to who we think we are
  • The safety of pessimism and the fear of losing happiness
  • Admitting to your brilliance.
  • The shame/stigma of success and how it stunts creativity
  • The value of the American Dream
  • Incorporating your identity into your brand
  • How to live by your own rules
  • Micro-Dosing of magic mushrooms

Get full references, links, videos clips and more in the shownotes here



Music provided by Argofox:
TheDiabolicalWaffle - My Wish


Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Ideas Lab Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens