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The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more


The Charm Offensive with Jon Buchan - Using radical candour & humour to win business #32

If you've ever written a cold email to someone you don't know in the hope of winning a new project or new client, then this episode of The Ideas Lab Podcast is for you.

Jon Buchan sent a killer cold email, almost by accident, some years ago. Since then he has realised that he struck gold with a certain way of copywriting that gets much more powerful results in cold emailing people, in email marketing in general, even in Facebook Ads and in sales copy.

He now runs Charm Offensive, a business that teaches people how to get better results in their copy and their marketing using his unique mix of humour and radical honesty.


Full show notes and links at:


Music provided by Argofox:

TheDiabolicalWaffle - My Wish


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