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The Ideas Lab Podcast

81 EpisodesProduced by John WilliamsWebsite

Welcome to the Ideas Lab Podcast, where you can learn from the world’s greatest creative and entrepreneurial minds to help you turn your ideas into original businesses, books and brands – because in a crowded world, it pays to stand out.Your host is John Williams, bestselling author of 'Screw Work L… read more


How to write a bestselling business book – with Alison Jones #67

If you've ever wanted to write a book about some aspect of business, then this is a great podcast for you.

Alison Jones is founder of Practical Inspiration Publishing a pioneering publishing partner for businesses. And she runs the podcast, the Extraordinary Business Book Club, and she's had some fantastic guests on that.

She is a veteran in the publishing industry with 25 years of experience with companies like Chambers, Oxford University Press, and Macmillan. And she is head judge on the annual Business Book Awards, which I am a category judge on.

She's also author of This Book Means Business and several other books. And now I wanted to find out what makes a successful business book - how do you even start writing such a thing? And what is the key to making your business book successful?

This is a really fascinating podcast for anyone who's ever dreamed of writing that killer business book.

Best Wishes,



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Music provided by Argofox:
TheDiabolicalWaffle – My Wish

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