Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.


The Marketing Like We're Human Program

Find out more about the program at 


Welcome to the last episode of 2021 on the Humane Marketing Podcast.

If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at It comes with 7 email prompts to really help you reflect on these different Ps).

This episode is a bit different from other episodes, and if this is your first time here, you may be better served by listening to some previous episodes.

Because I'm dedicating this episode to the upcoming Marketing Like We're human program, my flagship program for quietly rebellious entrepreneurs.

After a 2 year hibernation I will run this live with a small group of changemakers and I'll be honest now that I have a small group that already said yes, I'm starting to get super excited to run this again.

Yes, I've run this program before, in 3 beta rounds with three different groups.

We've co-created it so to speak.

But then the world stopped. And my world stopped too. First because I took time off to write the MLWH book, and then because of the trademark mess, and then because I wrote SLWH.

But now I'm back.

And the program has again my full attention.

And it will be the best edition yet. Because of what we've gone through collectively and we're more ready then ever for a Humane Marketing Revolution. And also because of what I've gone through, what I've created in the two years, and who I've become.

By chatting with the people who were interested in joining (and all four I've chatted to have joined) we've realized together that this is a program for deep thinkers. It's a program for mature human beings. And by mature I don't mean having a business of a certain revenue, like some others require. That doesn't matter here. Whether you're just starting out or have 20 years experience, it doesn't matter.

By mature I mean having the maturity to - go deep, look at who you are and show up as who you are - question all your assumptions regarding marketing, business and success - think of your business as a lever for good, not just a way to pay your bills - invest in yourself - realize that it's the intangible stuff, like confidence, finding yourself, clarity that will help you find serenity in your entrepreneurial journey - believe in abundance, not scarcity

The Marketing Like We're Human program is truly a dance between the BEING and the DOING.

We start with the BEING. The Ps of Passion and Personal Power are all about us, who we are, how we want to show up in the world and how we're perceived by others. This is the rumbling part of the MLWH book

Only then we look at our people. Very different from every other marketing program which always starts with the avatar. Because we want to really find resonance, attract our ideal clients because they are interested in who we are and what we stand for.

I know you might have worked on your ‘ideal client’ before. But this is different. This is deeper. A past participant said that this is THE most extensive work on her ideal client she's ever done. That's what gives you clarity. And don't confuse that with niching. I don't believe in niching so much. You can have different clients in different niches. But what unites them is your worldview.

After People we also look at Product (or Service) and Pricing. While money is not usually a Humane Marketer's main motivator, money makes all of it easier:

making money gives you the confidence to trust yourself making money allows you to feel safe and grounded so that you can do the work you want to do making money helps you making a bigger impact, beyond paying your own bills In short, money gives you choices!

Working ON your business and on your marketing is an investment that leads to being able to make more money.

People want to pay money for things that are valuable to them.

So it's key that you're able to communicate that value in your marketing.

In order to do that, you first need to realize your worth (and trust that you can actually charge what you're worth).

Worthiness, value, confidence, pricing, money... We don't shy away from discussing all of these topics in the 'Marketing Like We're Human' program. And here we'll also bring the Humane Selling into the conversation.

We'll end with Promotion where we find and commit to one vehicle or platform for our marketing and then Partnership, which helps us see that we're not alone and that marketing is so much more fun with others.

This round in January is a hybrid program, meaning that besides the video tutorials (which I'm re-recording as we go, so in a way we're also co-creating again) and the beautiful and intense workbooks, we also meet once per week in a 75-minute Zoom call to go deeper into these topics. And by deep, I mean deep. Because if you want to bring more of you into your marketing, you need to show up as the whole you. I will lead the way with showing up with vulnerability and therefore creating a safe zone for everyone else.

If you're looking for clarity, groundedness, less doing and more being, ways to promote your services that feel good, more money but joyful money, than this program will help.

I'm not just looking for butts in seats. I'm wanting to have a human conversation with everyone to make sure this is a good fit for you at this time. And, I'm wanting to create some magic in the group. For this magic to happen I'd love a handful more participants who bring that special energy and who are ready to be uplifted and supported by our group of fellow Humane Marketers.

If that's you, let's chat.

If you haven't already, please check out the invitation at page which includes a 19-minute behind the scenes video from me. And if it resonates, click on the button to schedule a 15-min chat with me. If possible before the holidays so I can give you the 100$ off early bird discount which expires at the end of the year. If you schedule our chat now, even if that's in the new year, I'll still apply the early bird.

Why now? Because it's time. Because the world needs you. And in order for the world to know about your offering, you need to market your business. I don't know if I'll run the live program again this year. And I'm not just saying that to create fake urgency. It's not in my calendar right now. If I feel like there's a real need and people are asking me for it, then I might. But I just don't know right now.

So if you've seen my emails about this, or other communications, let's get on a Zoom call and have a Human Conversation about it, even about the money piece. Really. I hope we get to chat soon Book a slot with me by clicking on one of the buttons on the invitation page at

Thanks so much for listening to the podcast and being part of a generation of marketers who cares - for yourself, your clients and the planet!!!

Happy New Year! I'll be back next year with a new season of episodes.

Speak soon


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