Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.


Do Coincidence and Serendipity Have a Place in Business?

Tracey Dobbins joins me on the podcast to discuss whether or not coincidence and serendipity have a place in business. Born in England, and currently living in the beautiful expansive middle of the US, Tracey Dobbins considers herself an adult “why child” endlessly in love with questions.

She almost pursued her love of psychology in college in her 20s, but the art muse spoke louder. Thirty years later after a very successful international art career, a series of serendipitous events occurred. This lead her back to the other true love of her life, human nature, and she became an ICF certified positive psychology coach. She delights in asking, and answering, big questions that all begin with small talk.

In 2018, she founded Master Small Talk to help contemplative businesswomen navigate our extroverted business world by developing their most powerful networking asset…their aligned intuitive voice.

Over the years she began an informal study by asking receptive people she met her favorite cocktail-party question…”what’s your dictionary definition of a coincidence?” The responses seem to fit under 5 main umbrellas. People either felt challenged OR drawn like moths to a flame. Heady conversations invite us to step outside of our comfort zone and momentarily grow together.

Research now shows that being curious triggers a part of the brain that is related to reward processing, so for some people it actually feels good to wonder…

[Tweet ""We're used to dealing with head-based decisions but they do not take into account our values and our intuitive side. If you're not factoring that into your decisions, are you really following your own path or are you following something that's been prescribed?" - Tracey Dobbins #gentlemarketing #coincidence #serendipity"]

In this episode you'll learn more about if coincidence and serendipity have a place in business as well as:
  • Tracey's moment of awakening that made her forever curious
  • The five different camps of how people define coincidence
  • The role of intuition in business
  • The role of beautiful questions like these
  • A few of our own serendipity stories
  • and much more...
Tracey Dobbins's Resources:

Tracey's Website: Master Small Talk

Tracey's Worksheet: Where Serendipity and Coincidence Meet

Connect with Tracey on LinkedIn

Follow Tracey on Instagram

Find Tracey on Facebook

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.



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