Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.


Fine-Tuning Your Product or Service Offering

Today's conversation fits the 3rd P, the P of Product of the Gentle Marketing Mandala. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Gentle Marketing Mandala.

In our case, product can often be replaced with 'service'. So today's episode is all about fine-tuning your product or service offering and I'm talking to Annie Schuessler about making small experiments in the early stages of your business.

Annie is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers, and coaches make an impact beyond a traditional private practice.

And while we use the word 'therapist' quite often on this episode, I want you to know that everything we share here does not only apply to therapists but pretty much to anyone wanting to put together a program for their clients.

[Tweet ""The best way to grow a business is to get into conversations with other service providers and invite them along" - Annie Schuessler"]

On this episode, you'll learn about fine-tuning your product or service offering as well as...
  • How we know which product to create ((online course, group coaching, digital product, membership community, live retreat etc)
  • Where to start when creating a new program
  • What to do if people don't sign up
  • How to know when it's time to pull the plug
  • How to focus on simplicity in your offering
  • and much more...
Annie's Resources

Annie's Website

Annie's Free Trainings

Rebel Therapist™: A Podcast For Entrepreneurs Who Want More

Connect with Leslie




Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.



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