Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

49:15

How To Bring Your Authentic Self Into Your Business

Today I'm talking to Tami Simon about how to bring your authentic self into your business. Tami runs Sounds True, a big publishing company in the spiritual and personal development niche.

In 1985, at 22 years of age, Tami Simon founded Sounds True, a multi-media publishing company dedicated to disseminating spiritual wisdom. As a pioneer in mindful living and the conscious business movement, she focuses on leading with authenticity and heart. Tami hosts a popular weekly podcast called "Insights at the Edge," where she has interviewed many of today's leading spiritual teachers, delving deeply into their discoveries and personal experiences on their own journeys. With Sounds True, she has released the audio program "Being True: What Matters Most in Work, Life, and Love." Tami lives with her wife of nearly twenty years, Julie M. Kramer and their two spoodles, Raspberry and Bula in Boulder, Colorado.

In this episode, you'll learn about how to bring your authentic self into your business, and...

 

  • How someone's voice contains their soul
  • How people told Tami it's as if she had 5 green heads when she was talking about spirituality in business when she started in 1985
  • Today's movement of conscious capitalism and awareness of interdependence
  • How knowing who you are is always a fresh discovery, it's ever changing
  • You can't have authentic connections mask to mask. Knock, knock: I'd like to know the real you!
  • The words authenticity and genuineness
  • Tami's thoughts on Conscious Marketing and the importance of truth and trust (if it's a strategy, it's weak)
  • Her program Inner MBA, which she co-created with LinkedIn, and Inner Wisdom 2.0
  • and so much more.

Tami’s Resources

 

Tami's Website

Insights at The Edge Podcast

Connect with Sounds True on:

YouTube

Instagram

Facebook

 

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

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Warmly,

Sarah

Imperfect Transcript of the show

Sarah: [00:00:00] Hi, Tammy. So good to have you on the podcast today. 

Tami: Great to be 

Sarah: with you. Wonderful. You are like one of these voices that I could listen to all day long. You have this just like, I dunno. It like it's anchored and it's calm. I was just like, oh, I feel so good when I hear your voice. Do you ever get that?

Like, do other 

Tami: people tell you, well, I'm glad you like it. Not all people respond positively. I have received a mail that says things like, sounds like you work at a mortuary in your, have you smoked too much hash before you start speaking? So there's, you know, there's a full spectrum of responses. But I also enjoy your voice, Sarah.

It's a sweet and gentle. So it's. Yeah, we like each other's voices. What a great way to start. 

Sarah: Yeah. And it's funny. Cause just on my walk today, I heard this on another podcast that I think there's a book about it. That the [00:01:00] S the voice contains the soul of the person. And I, I tend to agree with that.

There's a lot of things that you can probably tell out of someone's voice. So it's interesting, especially when. Podcasting day and age, you know, we really find like we get to know someone by just listening to them. 

Tami: Sure. And I think some people are more sensitive. And have that kind of voice intuition where you can really feel and sense a lot of someone's presence from their voice.

Some people are really sensitive to that sounds like you're one of those people. Yeah. Yeah. I, 

Sarah: yeah. I identify as an HSP, so maybe that's part of it. Yeah. So we're not here to talk about voice or voice coaching or anything like that. I'd like to start in 1985, because that's when you started your, your business, your company sounds true.

And I'm just kind of like blown away, but by that idea that you started. Back in the [00:02:00] day and already then it had to do with spirituality. And so I'm curious whether back then, and you can talk, you know, tell us about the story, but, but the question is like, if back then already. You kind of had the feeling sometimes that you were ahead of your age, like, like, did this feel like you are going against the grain or were you, was there places where you just walked in and you were welcomed with open arms?

Tami: Okay. Well, you know, I wasn't really looking so much at the outer landscape at that point in my life. I was just 21 years of age and I was deeply connected to. With my inner process, which was a process that had a lot of desperation and anguish that was fueling it. And the desperation and anguish came from having dropped out of college.

Even though I loved learning that's my [00:03:00] nature is to learn, learn, learn, but there was something about the academic environment. It wasn't the kind of learning. That was a vital to me, the kind of learning that was vital to me had to do with direct experience and discovery and the inner journey of knowing what happens when we die.

Is there any way to discover that and how could I know in my own experience, those kinds of questions. So I had a lot of existential. Foment inside of me that I was in touch with that brought me out of academia and brought me into, okay. Is there a way for me to actually use this love of learning? To make a contribution in the lives of other people and possibly even have a job.

So that was kind of what was going on inside of me. And there was no ready-made seat at the table. This was far before the whole idea [00:04:00] of mindfulness and meditation was popular, but I was coming from the inside wanting to make a contribution using this love of learning. That is so intrinsic to me. And 

Sarah: it was it always, because now you talk a lot about spirituality in life and work.

I think that is when I look at some other spiritual teachers that. How I see you differently that you have this focus also on the professional lives that we all or most of us lead. Was that always a priority or was it first like, no, let me get to know myself and let, let me kind of spread the word about that first.

Tami: Well, I never had. Active interest in business. As a young person, I was interested in something, you know, I thought spiritual wisdom. Social change and art, something like that altogether business. [00:05:00] I saw some other kind of thing, but yet I quickly discovered that I am a team player. I like working with other people and that as a solo operator, I could only get so much done.

I could only have so much impact. I could only reach so many people and I wanted to have a greater reach. And so before you knew it, I was working with the. And before you knew it, that team grew. And then it became really important to me that the products and the process of our work were coherent, that the process would reflect the values that were embedded in the products.

And so before you knew it, there. Doing a lot of reflection and then writing and speaking about the whole topic of, well, okay. How do we make the workplace a congruent environment with the greatest spiritual principles of, you know, the, the [00:06:00] mystics of all times? Who weren't applying their writing and thinking to a for-profit business, but we can, and we must, if we're going to feel whole inside ourselves as sounds true as an operation.

So that's kind of how it evolved. 

Sarah: So if you compare then, or even, you know, the nineties to today, Do you see more readiness in the business world to look at these topics and work with these topics? 

Tami: Do you see? Sure, for sure. For sure. For sure. For sure. You know, back in the beginning of. I was I was on my own, you know, I was talking to myself and what I mean, that was, it was, you know, there was not a lot of interest at all.

In fact, I remember talking to various people in business. I remember one person and he said, oh my God, it's like, you have five green heads as you're describing. And I'm like, I don't have 500. I just have one kind of, [00:07:00] you know but I mean, it was so foreign to most people, the whole notion of conscious capitalism, B Corp's this was not this wasn't part of the landscape.

Now. I feel that there's a whole mood. Happening worldwide, where people are saying, you know, we have to do business differently. We have to address social problems through our business. Our business has to be a force that brings people up in our, the people who work with us, our communities, et cetera. So I feel part of a movement now.

And that's why. Yeah. And 

Sarah: you must be thinking, finally, you're waking up to this. I've been doing this for ages. Yeah. 

Tami: Well, you know, it's interesting. The inner MBA is a program that sounds true has produced in partnership with LinkedIn and wisdom 2.0. And when we had our first graduating class, Lynne twist came.

[00:08:00] To gave the commencement speech and Lynne twist is the founder of the soul of money Institute. And here I'm getting, to my point, she talked about how 45 years ago. So I started sounds true. 36 and a half years ago, but 45 years ago, she heard a speech by Buckminster fuller. Who said 50 years from now, we will see all of the institutions of our world starting to reflect the deep knowing of interdependence.

That's just coming into our conscious awareness now, but it's going to take 50 years before that starts. Revolutionizing and changing the structures, the societal structures, the structures of education and politics and business that have been created that have been built on a different paradigm, [00:09:00] a paradigm of the separate individual that, you know, leader trying to get their, you know, whatever financial reward who's not.

Tuned and not creating from a deep knowing of our interdependence. And I think that early spiritual insight that I had, that was part of the very beginning of my life in my twenties. I knew that another person was an aspect of my greater self, that the people I was working with, the customers, the authors, that we were all part of this web of.

Interdependencies really, you could call it a web of being, and I wanted our business to reflect the honoring of that web. Now I think that knowing that knowing of our interdependence is something that many, many, many people. Are in touch with and can articulate. And they want to design social structures, [00:10:00] business organizations that are true to it that reflect those values that honor our interdependence.

Sarah: It feels really good to hear that. And kind of also this knowing that, you know, it was always meant to be maybe that we had to go through this evolution and. Yeah. How these things often go break down in order to break through and build from scratch. At the same time, it feels like there's a lot of work ahead of us still.

Like we're in the middle of 

Tami: the change. Oh yeah. Oh yeah. And no guarantee that as a species. Yeah, we'll come out the other side successful, no guarantee at all. And yet what great work to be doing together. How awesome let's go. Yeah. What else? 

Sarah: What other choice do we have? This is there's only way, one way forward.

Right? So I I'm featuring this chat under my seven PS of humane marketing. When [00:11:00] I looked at marketing and the 7:00 PM. Kind of re invented them. And the second P of that humane marketing Mandalah stands for personal power. And so I and that for us has a lot to do with the, in their work. And I know you know, But that's a big focus for you as well.

And we talked a bit about the evolution of business, but I'm curious, you strike me as the person who kind of always knew, you know, who you are and what your, what your values are, but I'm sure as a 21 year old you know, 20 years later or even more now. There has been some evolution for you as well.

So we'll just to share the Tami evolutionary 

Tami: well, knowing who you are, what your values are what's needed. What's wanted now in my experience, that is always a fresh discovery. It's not like, oh, check the [00:12:00] box. I found my purpose. We're done. Doesn't work that way in my life. In my life. There's always a new.

Upflow a new arising, a new asking of what's next what's now what's needed. Now what's needed. Now for me, what I was doing previously, as fulfilling as that was, that was then that was that something different is needed now. And can I be in dialogue and responsive to that? So for me, this notion of.

Personal power. It comes from being authentically in touch with what is emerging deep in our own bodily, knowing bodily experience, deepen our soul. And that soul is communicating in present time with new instructions all the time. [00:13:00] And you know, it's not, it's not always. It's not always like, oh yeah, I got this.

It's like, oh, wow. This is unknown. Never been here before. Huh? I'm going to have to really slow down and listen and see what's next. And 

Sarah: I think what's new is that. Making this a priority in the business context where before, you know some people were on a spiritual path, but that had nothing to do with business.

Like we weren't addressing any of that in the business context. So why, why now? Why is it so important for leaders to also do this in their 

Tami: work? Well, okay. I think the whole notion that there are all these different means. Like there's the me, who's the business me. And then there's the knee who said, so my cushion, who's the spiritual me.

And then there's the me who, you know, I mean, of course there are different aspects of ourself, but in my experience, [00:14:00] I want to be a whole unified person. I don't put a mask on. To go to work. I'm not putting a mask on to have this conversation with you. And I think what has evolved is this whole notion that there's a price we need to pay.

And the price we have to pay is that of putting on some costume that isn't, who we really are in order to be successful at work. People are discarding that I want to be one integrated self who is authentic. And I think people are discarding that because it doesn't work for us at a inner level. And I also think other people are like, Hey, knock, knock.

I'd like to know the real. Who's the real you, I want to relate authentic person to authentic person. I know one of our core values at sounds true is actually authentic connection. We value that and you can't have authentic connection. You know, mask to mask, [00:15:00] you have to have it heart to heart. And I think there's a longing for that because it's so fulfilling to work with other people and have authentic connection, be how you're doing the work together.

And of course our customers, customers who are on the spiritual journey, who are on this journey of deep wellbeing, they want us as a company to connect authentically with them. They don't want to be just like sold something from the outside. They want to know why from our hearts does this creation matter.

So we have to be able to articulate that. And you can't articulate that if you're not in your authenticity, connecting to the authentic journey and needs of your. Yeah. 

Sarah: Yeah. The mask has a whole, you know, really important meaning for, for my listeners as well, because I actually shared the journey of taking off my own mask, having grown up [00:16:00] in this online marketing world where pretty much anybody, every.

Whereas the mask. And so I, you know, grew up thinking that's what you do and you show up with a mask. And so part of that meant, you know, my hippie upbringing story, no, that doesn't belong here. That's not, you know, I'm not gonna share that anywhere. And so taking off the mask feels just like, like you say, so liberating.

The other thing I want to mention is the word authentic authenticity dot, you know, it's a great word, but unfortunately, if we don't really understand it, it's just one of these words that we're using together with vulnerability. That's just kind of become almost like a marketing thing. And so I think what you explained is like, yes, authenticity.

And I just want to highlight, again, also this inner work that's actually what brings [00:17:00] you to the authenticity, 

Tami: right? Because sure. Well, yeah. Well, let's talk about, let's talk about it for a moment, because of course authenticity, you know, any word can get destroyed by the culture when it gets used too much to me in so many different things and so many.

Levels, but let's go for a different word for a moment, which is genuineness. I really liked that word being genuine. And once again, it's just a word, but what's underneath it and I think what's underneath it. And this gets to the point of vulnerability too, is first of all, sharing your bodily, knowing. So you can't, first of all, share your bodily knowing unless you're in touch.

So, first of all, you have to be able to be in touch with what's actually going on. How are you feeling right now? Really, really not like, oh, this is what I think Sarah wants to hear. Or this is, this is the truth of how I'm feeling. So first of all, you have to be in [00:18:00] touch with your bottle. Knowing, and that means in touch with your emotions.

So, because your emotions are showing up in your body. And so is it okay to say. You know I feel really sad about that, or I feel really vulnerable because there's a sense of loss for me right now going on in my life. And you know, for example, just to share, you were talking about like personal power and purpose, and I thought to myself, wow.

You know, I'm in a transitional period actually in my life. Is that okay? You know, complish so much, it should be like, Pristine and done. No, and that's okay. Because I think there becomes this recognition and I think this is a really deep point that all of our experience is sacred. All of it, even the hard experiences.

So it's not just this, you know, terrific accomplishment, achiever, business, self. [00:19:00] No, it's everything we're going through is a sacred uprising in our experience. And then when we know that. We're making space for that in other people, for their genuine journey. So this is all so important to me because it brings forth our human wholeness at work.

We're not just these, you know, winners all the time. That's not who we are as people. We're we're whole people with complex inner lives. And so it gets more into like, what's really going on with people underneath that term, you know, authenticity. Now the interesting thing is we can smell it out in each other.

We can smell it 

Sarah: now more than ever. If we weren't able before now we definitely are. 

Tami: Yeah, we can sense it. We can sense people who are [00:20:00] posing, you know, they're posing, they're using authenticity as part of their, you know, whatever that's different than meeting a real person with all of their messy.

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Blood guts and glory right there in front of you and you can feel it. 

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Sarah: So how does that translate into marketing? Because. I know you, you, you know, I was part of the, in their MBA, you have this program called conscious marketing and here we're on the humane marketing podcast. So it's really important to me also to kind of talk about these things in, in marketing.

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So where would you say is the parallel here? 

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Tami: Sure. Well, one of the big insights for me related to marketing had to do when I had an old. Mindset that was broken open. And the mindset I had was you [00:21:00] make the product over here and then you market it. So we make these great teaching programs and then we have to market them.

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So what the insight was that, oh, actually take all of that teaching. And put it into the communication about what the product is. There's one thing going on here, which is you are sharing these teachings with the world, what you care the most about you are sharing with other people, you're baking it into the product and you're baking it into how you talk about the.

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Oh, my God, it's not a separate thing. And then I got really excited and I was like, oh, this is simply about communicating teachings in a different way than the way they're in, coded in the program itself. It's about talking about it. And then it's like, oh, okay. I want to share. What's really most meaningful to me.[00:22:00

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Why did I make this program in the first place? There was a deep motivation behind it. Talk about. 

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Sarah: Yeah, we talk a lot about worldview over here. So, so really making your worldview part of your marketing and, and, you know, for you, that means a world where spirituality and business go hand in hand and, and for others, their worldview is, you know, has to do with climate crisis or whatever it is.

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Bring that, bring more of that. That vision and that passion into your marketing? I think that's what, what yeah, it makes it authentic again, that word, but, but that's where you can tell that it's real. Another thing that I often say is that. More explanations, like, and because marketing has gotten a bad draft, so we need to actually be extra careful to explain everything we do.

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So, [00:23:00] as an example, if you are doing a, you know, a one day sale or something like that, well, explain why the real reason. And, you know, a lot of explanation, I think in order to regain that trust that probably be lost in 

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Tami: marketing. Well, one thing to say is, you know, so I like to write and as someone who likes to write, I can sometimes notice when I'm writing and something's not quite working.

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I'll say to myself, go deeper. What is it? You actually need to say right now, what is, what is the soul force behind this thing? Tell more of the truth, lay it out more like you're on the surface right now. You're on the surface. Go deeper, go deeper, go deeper. And I noticed that. I write and it really hits it's because I've come right.

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DIR I've been willing to share what's really that deep truth inside of [00:24:00] myself. So I would say the same thing about marketing and also this notion of authenticity that there are these levels and it's. So can you peel off that level? Can you peel off the other level peel? What is actually that thing way deep inside of you?

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That's the actual underneath truth. Say that. 

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Sarah: Yeah. And that's another thing I kind of had on my bullet point list is, is the word truth, because it's in your, you know, in your company name. So that must be like your favorite word and you're kind of like your leading value. So, so tell us how that looks like in your company, in your marketing and kind of how you see it evolve in the business world 

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Tami: as well.

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Sure. Well, you know, just like I was saying, you can kind of sniff out whether someone's like, how real are they really? Like? You can kind of feel it. I think it's also, when someone's speaking, you can [00:25:00] kind of sniff out, are they, are they telling me the truth right now? Like what's going on? What's what's really happening here.

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And I think one of the things I noticed is that. When people come forward with, what's deeply true for them. I have a relaxation, I feel relaxed. I'm like, oh, okay. That's what's going on here. Cause I don't have to figure it out. I don't have to be like, what's really happening. Like why are they really, you know, a LA LA LA, just tell me.

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And so I think it's a great gift to your. Customers. And that sense you could say, it's like talking to your partners, that's the interdependent whole, you're sharing with another part of yourself what's really going on here, why you're really doing it. So I don't, I don't know if that helps, but I, you know, the name of sounds true is sounds true because we talked about at the beginning of our conversation about [00:26:00] being auditorially sensitive and I realized that I'm very sensitive.

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To the sound of. When someone is speaking, if they're speaking the truth and that I experience it like music, it's so beautiful to me. I just want to listen to it all day long and I think you can feel that too, in marketing materials, you can just sense it. You're like, oh, they're not giving, it's not a snow job here.

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They're just speaking directly. Yeah. Directly 

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Sarah: into anything. Yeah. Yeah. Yeah. It reminds me of my walks in nature. You just know what you see is what what's true. You know, there's nothing to change. Your mind gets a break because it doesn't have to try to figure out what's not working and what needs fixing.

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No, it's all just perfect as it is. And it's true the way, you know, nature is [00:27:00] always true and, and right. So yeah, that's what comes up for me. 

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Tami: Yeah. You know, Sarah. Reflecting on as we were talking kind of cause once again, it's about this willingness to listen and deeper and deeper levels to things is that if we're not comfortable making money, hi, I enjoy making money.

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When I make money, it allows me to pay my staff really well. It allows me to live an abundant and beautiful lifestyle. That's enriched with beauty and opportunities and a sense of freedom. It allows me to reinvest in the growth of our company and we can reach more people and be more expansive. I enjoy and need sounds true to be a company that makes money.

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If you're not comfortable with that in your business, then you can't also be comfortable communicating [00:28:00] with the values of your products, because you're always doing this dance around a weird relationship with money. So I would say one thing is get really clear. About having a healthy relationship with money where you enjoy and need to make it, but that doesn't make you greedy.

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It doesn't mean you're not deeply interested in seeing everyone rise. And in fact, you're baking into your organization, ways that you can either have a nonprofit arm like we do at sounds true or other ways that you're giving back to the community. And supporting people who don't have the financial resources to perhaps access your products.

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I think of one of the CEO's who's part of the inner MBA who started Bombus socks for every pair of socks, they said. They give one to a homeless person. They've given away millions of pairs of socks. It was part of his [00:29:00] original inspiration. And so he's able to talk about buying Bomba socks and giving socks to homeless people all at the same time.

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And he can be in his heart around it because he's congruent deep inside about what they're trying to do with the business and how those sales. Promote a world where we're all. Rising together and where the money from the businesses going. So I think we have to clear that all up so we can be transparent about it.

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Yeah. 

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Sarah: Yeah. I find it interesting that you bring up the topic of money because it's obviously a sensitive topic to you know I know for my listeners, for myself and I you know, Inner work in included in that journey with that with money. And in, in my book selling like we're human, it is, you know, the first step to have a real conversation with your money and money [00:30:00] stories so that you can relax and then really just have a human conversation around.

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Investing in your services and not get all 10 stopped would diminish the money, comes into the, into the game. So, so, so essential and, and you're right. And, and. What, what you see, unfortunately, still in some of the business stuff is, is de individualism where, where it's like, yeah, we need to make more money and become millionaires and blah, blah, blah.

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But what's missing there is, is the third win, which is the collective and the planet. Right. And you're clearly saying, well, no, it has to be. If we make more money first, yes. We need to be in abundance ourselves so that we can support ourselves. But then let's like you say, re re rise. Is there a rise or raise to get her rise together?

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All of us and, and we can only do that if we first look after ourselves. [00:31:00

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Tami: Yeah. So I think it's really important for people. To put into their original product design, how the, the funds raised are going to be of benefit to other people who don't have access to the same financial resources. And if you put that in, in the beginning, then you can stand in what you're doing in, in a certain kind of way, and stand in the generosity.

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Of what you're doing as you market your product. Would you 

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Sarah: also say that, of course, that makes the founder or the owner feel good? Would you also say given the evolution of business that, that is going to be a key differentiator for the customers? Meaning, you know, the gen C? 

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Tami: Sure. But I think the key is you can't just do a.[00:32:00

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You can't just do anything because you think, oh, this is now going to appeal to you. You have to be real about it. Like give some real money away from your profits, like actually do it. Not just some kind of performative thing. So anything, anything can become performative and you know, the good news is that people sniff it out, which is a theme that we've been talking about in this conversation.

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And so it has to be because actually. That's something you value, it matters to you because it is part of that realization. It's a realization it's not negotiable. It's not a strategy. If it's a strategy, it's. If it's because you really want this group of people who are connected to what you do to benefit from your work and otherwise they wouldn't have access and it's really alive for you, then it will also be alive for your [00:33:00] customers.

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And they'll say, 

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Sarah: Yeah. Yeah. And, and as a leader of a bigger business, of course, maybe the founder has to look at these values, but then the whole team I'm sure your whole team is aligned, but all of that, because that's, again, it works from the inside out. 

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Tami: Yeah. And it's important. You mentioned it's important to potentially gen Z customers.

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It's really important to employees, you know, here in the United States at this point in the pandemic, we're going through something. People are calling the great resignation where so many people are leaving. Organizational life and saying, yeah, it's just not worth it. I think I'm just going to go off on my own and do something or other, there's no way I'm going to keep working for this organization, you know?

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And no. And so your organization has to be doing something truly meaningful, truly meaningful for people to say. Yeah. I want to give you my time and energy at the. [00:34:00] And 

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Sarah: I think it's actually also the employees who will hold the company or the management accountable that it's the truth and that they're actually doing it and implementing and measuring, you know, what, whatever they're saying so that they're actually walking their talk.

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So, yeah. So good. Wow. Tell us more about SoundsTrue and the, in their MBA and where people can listen to your amazing podcast and find out more about. 

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Tami: Sure. Well, come check us out at sounds true. Dot com. All of our resources are there. Our inner MBA program is a nine month program. We're in our second cohort.

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The next cohort won't start until September of 2022, but we also have a generous scholarship program. That's part of the inner MBA, because our goal is to make training of interdependent. Connecting with that [00:35:00] soul force and having it be imbued throughout every aspect of our business to make that kind of training as widely accessible as possible.

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So yeah. Come check us out@soundstrue.com. Thank you. Yeah, I 

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Sarah: have two more questions if you make sure. Yeah. Where do you see and how do you see business evolve over the next decade?

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Tami: Hmm. Well, that's a big question. I think that the awareness of climate change as a business issue is something that we're starting to hear many brilliant entrepreneurs address. And thank goodness, because I'm not convinced that we'll have enough solutions fast than. From political action, but from creative entrepreneurs who are motivated to solve all kinds of problems and who are brilliant at it, let's [00:36:00] go.

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And so I think we're going to see a lot more of investment dollars and a lot more creative entrepreneur. Looking to solve climate change from all kinds of things, whether it's carbon architecture or you know, innovations that work with different kinds of algae. I don't know. I think there's so many opportunities there.

<!-- /wp:paragraph --> <!-- wp:paragraph -->

So that's one thing. I also think this whole notion that. Business is a place where we get to grow and evolve as human beings and where we must grow and evolve. That business is an incubator for the deep human journey of adult development, adult development, meaning we're learning all kinds of. Of greater skills than we learned in our original college training about emotional intelligence about deep listening skills, all of this, I think business will be seen as an [00:37:00] incubator for the highest levels of adult development.

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So I also think we're going to experience that. I think that more and more businesses will. Understand that we're living in an age of transparency and that means that you can't hide stuff. So don't, don't do things you need to hide because you can't. So I think that's also going to become more and more.

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I also think what you're working on, which is authenticity in marketing, whatever language. I think people are just so sick of being sold. Anything. They don't want it anymore. I'm done. You know, I remember at one point I was talking to a mentor I work with and I was talking about a presentation and how I wished I had said something.

<!-- /wp:paragraph --> <!-- wp:paragraph -->

Better that I wasn't as clear as I could have been. And she said to me, Tammy, people don't need perfection. Right. You know what, they, they just need people to be real, like where you real. And I was like, oh yeah, I was [00:38:00] actually, and I was like, I can do that every day. I can do that every time. Right? Yeah.

<!-- /wp:paragraph --> <!-- wp:paragraph -->

That's not that hard. I was like, perfect. It's hard. She's like, people don't need perfect. They're done with it, all the Polish, all the everything. So I also think there's a hunger. There's just a hunger for that. Type of genuine presentation. 

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Sarah: I love, I love everything you said, and I can't wait for that day.

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I think the only thing I would add is, is community and more partnerships companies not working in silos, but working together, open source sharing. No, it's the opposite of individualism. Capitalism. Right. So 

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Tami: that's a great thing to add. Yes. 

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Sarah: Yeah. I said I had two questions. So the last question is what are you grateful for today or this week?

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Tami: Well, I immediately see my family. [00:39:00] So I've seen my wife, Julie and our two furry children raspberry and Bula. And then I feel grateful. I see the faces of many of the people I work with at sounds true. And many of the authors that I've been in conversation with recently, I feel a lot of gratitude for the.

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Quite honestly, I also felt a sense of gratitude for feel an inner feeling of goodness and purity that I can sense inside myself. And it's not like it's my goodness or my butt like that. That's part of the essence of who we are. As humans that we have this opportunity to connect with something inside, inside our hearts.

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That's good and pure.

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Wonderful. 

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Sarah: I can't thank you enough for being a guest on the humane [00:40:00] marketing podcast. It's been an absolute delight. Thank you so much for being here. 

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Tami: Yeah. Thank you for all your good work and your sincerity. Thank you.

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