Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.


The New "Selling Like We're Human" Book

To get your copy of the new Selling Like You're Human book go to HERE. You can also first download a free chapter to see if it resonates.


Today we're going to talk about my new book 'Selling Like We're Human'. I think of it as the little sister of 'Marketing Like We're Human'. They go hand in hand.

Honestly, this was a very different book to write for me. I wrote it because I realized it's what my audience wants. I thought they wanted marketing. But in fact, they wanted to sell. What they needed to get to selling was more humane marketing. So once I accepted and gave myself permission to write a very different kind of selling book, that's when I started to love the idea. But I didn't want to write it alone either so I asked in my Humane Marketing Circle who'd be interested in getting together in a Gentle Sales lab to talk about the content of this book. And luckily a group of lovely ladies showed up. Together we defined what needed to be covered, and then I sat down and wrote it.

In today's episode, I asked Andrina Tisi, a friend and former client, to take over the mic and ask me some questions about the book. I hope you'll enjoy this conversation. And if you have any questions you'd like me to answer, please leave me a voicemail here.

To get your copy of the new Selling Like You're Human book go to HERE. You can also first download a free chapter to see if it resonates.

In this episode, you'll learn about the new "Selling Like We're Human" book and...


  • The different kind of sales path that we can offer our clients
  • Why more sales conversations don't equal more sales
  • The inner work we need to do to sell successfully
  • The outdated sales funnel that is all over the selling programs
  • and so much more.

Selling Like We’re Human

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!


After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.



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