Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.


Together we can reinvent Selling

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing.

The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book)

Today I'm reading a small section of Part 5 called Together we can reinvent Selling



Excerpt from Selling Like We're Human, Part 5 called Together we can reinvent Selling


The Potential for the Future

“To sell is human,” said Daniel H. Pink, and I agree. By adding an e to the end of “human,” we also make it humane, gentle, and kind! That’s the way it was always supposed to be, and we’re slowly finding our way back to it. We are being asked to reinvent the way we do business, the way we market, and the way we sell. Besides that human interaction, there’s a new societal and environmental factor to be considered. It’s our responsibility as Humane Sellers to consider the triple wins at every sale.

Here is the potential for the future: • A world where selling is ethical, transparent, and sustainable. • A world where money is not the only way we measure impact. • A world where selling doesn’t rely on manipulation and shady persuasion techniques. • A world where salespeople do the right thing because they also want to sleep well at night. • A world where entrepreneurs who use ethical selling are the ones that not only make the biggest impact; they also make the most money. And they use that money to make the world a better place. Humane Selling will contribute to making it a reality.

The Humane Creed

>> Download a beautiful pdf of this Creed to share on Social Media

We run our business to make a positive difference and to support ourselves financially. Similar to B Corporations, we balance purpose and profit. We are here to serve, but we are not martyrs. We are in business. We embrace gentleness throughout our business. We treat clients, potential clients, and employees with kindness and empathy. Being gentle doesn’t mean that we’re pushovers. We believe in integrity and authenticity. We just want to be ourselves in order to do our best work. We don’t use authenticity as a buzzword. It just means that we show up as who we are, in integrity. We cultivate community. In order to build a sustainable business, we invest in creating community, not just systems. We ensure fairness. We care deeply about creating win-win-win situations. Win for the world, win for our clients, and win for ourselves. We make the world a better place. Everything we do aims to make this world we live in a better place: our products and services, our relationships, our communications. We align who we are with what we do. We don’t change who we are in order to do what we do. We’re the real deal. We aim to bring back the human connection marketing and selling. As much as we love technology, we always prioritize the human connection in our marketing and selling activities. We approach marketing and selling from a place of abundance. We know that there is an abundance of clients waiting for us. We are gentle visioneers. We are part visionaries, part pioneers. We are a new species of gentle souls who reinvent marketing and selling.

>> Download a beautiful pdf of this Creed to share on Social Media

This excerpt is from Part 5 called Together we can reinvent Selling

If what you heard today resonates with you and made you curious about the book, I invite you to get your copy of the new Selling Like You're Human book at You can also download the whole 1st chapter for free to see if it resonates.

And I'm also planting a seed about my 'Marketing Like We're Human' program that I'll run in its live edition starting at the end of January 2022. This is where we take all these concepts from the two books as well as the 7Ps of Humane Marketing to a much much deeper level in an intimate group learning experience. Find out more at

Get your copy of the 'Selling Like We're Human' book !

Get the new Selling Like We’re Human book HERE!

Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's first book

Selling Like We're Human - Sarah's second book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!


After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.



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