Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.


Building a Community as a Facilitator Not a Guru

Way before I coined the term 'The Gentle Marketing Revolution' Eli Trier was talking about quiet revolutions and I quote 'starting a marketing revolution with integrity'.

Eli believes that fostering authentic, human connections with like-minded people is the fastest, easiest, and most effective way for you to market (and run) your business.

In 2013, she wrote & illustrated a book, The Gratitude Project, which transitioned her into freelance illustration and creativity coaching. That was when she fell in love with running community projects. In 2018, Eli came to the realization that all she wanted to do was run community projects. A week later she had a website up and a beta client to test out her methodology, and she was off! Eli is still obsessed: She adores her work and the incredible clients. This is the work she was born to do.

[Tweet ""True authenticity is honest even when it's not convenient" - Eli Trier #gentlemarketing #community"]

On this episode, you'll learn about building a community as a facilitator not a guru as well as...
  • Eli's story and how she realized that all she wanted to do was run community projects
  • Her definition of a community and how it's different from a tribe
  • What a community project really is
  • How to authentically connect with your people
  • And much more left brain and right brain stuff.
Eli's Resources

Eli's Website

Connect with Eli:



Sarah's Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.



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