Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

54:03

Sell From Love: Creating Offers That You Love

Today's conversation fits under the 4th P, the P of Product. I'm talking to Finka Jerkovic, author of the book 'Sell from Love' about creating offers that you love.

Finka Jerkovic is an author, international speaker, workshop leader, and coach. As President of FINKA Communications Inc., she consults with clients in areas of personal branding, leadership, sales, client experience, and employee engagement. She brings over two decades of experience in corporate Canada in the financial services industry, with an expertise in sales, leadership, communication, and coaching. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.

She lives in Canada with her husband and daughter on their 85-acre nature oasis, where you'll find them living a farm-to-table lifestyle, brewing up essential oil blends from their lavender field, riding horses, and beekeeping.

In this episode, you'll learn about creating offers that you love and...

 

  • Why I had to let go of 'The Gentle Business Revolution' and the term 'Gentle Marketing'
  • The importance of inner work when it comes to selling
  • The basic ingredients of an offer we love to sell
  • How to transform an offer that's not selling into one that sells (and why not to give up)
  • What transformational selling means
  • and much more...

Finka’s Resources

Finka’s Website

Sell From Love Podcast

Connect with Emma Louise on:

Facebook

LinkedIn

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

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