Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

100 Episodes | 2021 - 2023

Ethical Pricing

December 1st, 2023

49:15

Join me and guest Mark Silver in a deep dive into ethical pricing, dissecting models like "pay what you can" and the intriguing "pay from the heart."

Mark, drawing from his new book "Heart Centered Business," …

Quantum Marketing: Partnering with the Invisible

November 17th, 2023

43:50

This week I had the pleasure of delving into a deep conversation with Patrick Geary in our latest podcast episode. Brace yourself for a paradigm shift as we explore the realm of Quantum Marketing.

Patrick, a seasoned …

Grow Your Business with Authentic Outreach

November 3rd, 2023

33:05

In this episode of the Humane Marketing podcast, we dive into the art of 'Authentic Outreach' with special guest Caroline Leon. We explore how …

Should you list prices on your website?

October 20th, 2023

38:57

In this episode of the Humane Marketing podcast, we dive into the ‘P’ of Pricing, exploring the art of authentic pricing conversations and strategies with our guest, Nikki Rausch, CEO of Sales Maven. Our conversation …

Networking Redefined: Make Deep Connections

October 6th, 2023

37:55

In this episode of the Humane Marketing podcast, we venture into the 'P' of People as part of our ongoing exploration of the 7Ps of the Humane Marketing Mandala.

Join me in a conversation with Cara Steinmann, the …

Marketing from Within

September 22nd, 2023

26:24

Today's conversation fits under the P of Personal Power

If you're a regular here, you know that I'm organizing the conversations around the 7Ps of …

About Hosting Community Passion Projects

September 8th, 2023

38:08

In today's episode, we dive into the P of Passion with our guest, Sophie Lechner, founder of The MAGNET Model.

Join us as we explore Sophie's passion, the impact of her passion project, the Marketing Mutiny, and how …

Global Online Communities with Eddy

August 25th, 2023

57:43

Join us for another episode as we dive into the world of communities with the Eddy Augusto, the community facilitator of the Humane Marketing Circle. Eddy shares thought-provoking perspectives on the distinction …

Website for Coaches

August 11th, 2023

48:28

In today's episode, we sat down with James, a Freelance Web and Graphic Designer based in Bedford, Bedfordshire, who brings a wealth of experience in creating websites for Coaches.

During our chat, we covered a lot …

Limiting Beliefs and Pricing

July 28th, 2023

54:46

In today’s episode, we delve into the vital “P of Pricing” as we sit down with Patty Block – a business advisor, pricing expert, author, and empowering speaker.

In our conversation, we explore the intriguing …

Can a Service Business Have a Product Line?

July 14th, 2023

17:13

In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses …

What Would a Humane Web Look Like

June 30th, 2023

47:27

In this week’s episode of The Humane Marketing Show, we have the pleasure of speaking with Tom Greenwood about the concept of a Humane Web. Tom is …

The Self Employed Business Ecosystem

June 16th, 2023

51:50

In today's episode, we have the honor of speaking with Jeffrey Shaw, an author and advocate for self-employed business owners. Jeffrey is not only the author of the "LINGO" and "The Self-Employed Life," but also the …

Finding Bliss in Business: The Path to Becoming a Successful & Happy Business Owner

June 2nd, 2023

47:59

Today I’m talking to Christine, a Humane Marketing Circle member and Creative Start-Up Coach about passion and happiness.

Join us for a thought-provoking conversation with Christine Michaelis, author of the book “The …

The Importance of Community in Marketing

May 19th, 2023

57:35

Today's episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and …

Promotion: Cornerstone content: A great strategy to attract the right clients

May 5th, 2023

44:57

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and …

Pricing: Money and Masculine Energy

April 21st, 2023

1:08:39

Let me tell you about today’s guest, Alexander Inchbald.

Alexander is on a mission to help 10,000 changemakers to create their Masterpiece and become Rainmakers. He is the founder of the #Masterpiece Movement, a …

Make Art Your Product

April 7th, 2023

47:14

Miriam Schulman, my guest today, is an artist, author and host of The Inspiration Place podcast. She’s helped thousands of creatives around the …

How Can We Host Virtual Events That Feel Like We’re Human ?

March 24th, 2023

48:31

Today's conversation fits under the P of People

If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the …

How to Apply Human Design in Business and Marketing

March 10th, 2023

49:01

Today I’m talking to Julian Crosson-Hill.

Julian Crosson-Hill, ACC, is an ICF certified spiritual life coach and human design specialist. Julian’s …

Using the 17 SDGs to Find Your Why

February 24th, 2023

24:00

Today's conversation fits under the P of Passion

If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the …

How to Nurture 10 Vital Business Relationships

February 10th, 2023

1:00:59

My guest today is Jillian Vorce.

For more than two decades, Jillian has been helping professionals make connections and attain their business goals. With a focus on networking and relationship development, she works …

Humane Listbuilding

January 27th, 2023

1:13:48

Today's conversation fits under the P of Promotion.

If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the …

Should I Charge More to Get More Motivated Clients?

January 13th, 2023

1:01:03

Today I'm talking to George Kao about a controversial topic: charging more money to get more motivated clients. He wrote a LinkedIn Post about this, which I'll link to below.

George is a business mentor who infuses …

My 2022 in review and outlook to 2023

December 23rd, 2022

30:27

Today I thought I'd record a solo episode, muse episode like I call them, with no intro and outro music, just raw non scripted content as if we were …

Ethical Marketing

December 9th, 2022

47:06

Today's topic is Ethical Marketing and I'm speaking to Alica Karolina about it.

Alice is a brand coach + strategist and the founder of The Ethical …

Finding Your Core Story and Your Superpowers

November 25th, 2022

49:48

Today I'm talking to Hillary Rea about finding your core story and your superpowers and how you can use them in your storytelling.

Hillary Rea is …

Make Your Passion Part of Your Business

November 11th, 2022

43:59

Today I'm chatting with my friend Jen Corcoran about how to make your passion part of your business. Jen and I have known each other many years as we are both LinkedIn specialists - and we even met once in real life in …

Business as a Form of Activism

October 28th, 2022

42:31

Today's conversation with Laura Hatley about using business as a form of activism fits under the P of Partnership.

Laura Hartley is an activist, writer and founder of Public LovEd (pronounced Public Love Ed), an …

What Imposter Syndrome Does to Your Prices

October 14th, 2022

43:58

Today's conversation fits under the P of Pricing of the Humane Marketing Mandala. I've invited Lindsay Bryan-Podvin, a trained therapist, to talk to us about what imposter syndrome does to your prices and how you can …

Branding vs. Marketing

September 30th, 2022

47:47

Today's conversation fits under the P of Product of the 7Ps of Humane Marketing.

Today I'm speaking to an online bestie based in Norway. Solveig …

Building Community Through Your Email List

September 16th, 2022

39:50

Today I'm speaking to Emily McGuire about Building Community Through Your Email List

Emily is the Customer Evangelist at AWeber - a people-first Email Service Provider. With lessons learned over a decade in tech, …

The Minimalist Approach to Social Media Strategy

September 2nd, 2022

45:15

On the last episode of the podcast (episode 146) we talked about quitting Social Media and growing it without those platforms.

Well, today, we take the Digital Minimalist approach. It's the approach I'm adhering to, …

Growing Your Business Without Social Media

August 19th, 2022

46:48

Today I'm talking to Viv Guy about growing your business without social media.

Viv is a business coach, mentor, strategist, and the host of the podcast Marketing Without Social Media. Viv is passionate about helping …

Muse episode: Why I'm lowering the Circle membership rate

August 12th, 2022

13:37

In this muse episode I talk about how the the current economic situation impacts our pricing as entrepreneurs. 

And why instead of raising my prices, I decided to go against the grain and lower the fee of my membership, …

How To Build Confidence and Competence

August 5th, 2022

46:53

Today I'm talking to Marcy Amato about how to build confidence and competence.

Marcy Amaro, is an educator, speaking expert, podcaster, and empowerment coach who has been working with new entrepreneurs and business …

Turning Your Clients Into Advocates

July 22nd, 2022

50:35

Today I'm talking to my friend Remeny Armitage about turning your clients into advocates.

Remeny Armitage's mission is to humanize business. She has over 20 years experience working for a variety of businesses in …

Telling the Stories That Matter for Your Business

July 8th, 2022

40:47

This week's conversation with Lisa Evans fits under the P of Promotion of the Humane Marketing Mandala. We are talking about telling the stories that matter for your business. As you'll hear in the episode there is a …

Musings about reducing from 4 to 2 episodes per month

July 1st, 2022

9:46

In this muse episode I share some insights about my experiment with reducing the number of episodes from 4 per month to 2 per month. 

I'm also running a Giveaway on Goodreads and listeners can win one of 100 copies of …

Understanding How to Price Your Offers

June 24th, 2022

52:05

In this week's episode, I talk to Janene Liston about the P of Pricing. We talked about understanding how to price your offers.

Janene is a highly …

Flourishing at Work

June 10th, 2022

42:23

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

In this week's episode, I talk to Amy Bonsall about the P of People, precisely people …

Try the Humane Marketing Circle for $7 for 1 month

June 3rd, 2022

12:10
This is a short muse episode that explains why I'm experimenting with a $7 trial to join the Humane Marketing Circle. 

Check it out here: http://www.humane.marketing/circle

Membership Programs for Humane Businesses

May 27th, 2022

46:41

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

We're talking about the membership business model today. I recently recorded a muse …

Doing Business as a Highly Sensitive Person

May 13th, 2022

45:59

My guest today is William (or Bill) Allen whom I met on the HSP Entrepreneur summit that Rose Cox organized last year. And we are talking about his experience doing business as a highly sensitive person.

William is a …

Musings about Humane Membership programs

May 6th, 2022

26:14

In this muse episode I share some insights from my recent Morocco trip and then go on to summarize what I learned from reading two books related to memberships and other gatherings: The Membership Economy and The Art of …

What if You Lost Your Passion?

April 29th, 2022

12:42

Today's short solo-episode fits under the P of Passion.

As you know, the Passion is the first of the 7Ps of the Humane Marketing Mandala. Passion …

Your Marketing Archetype

April 15th, 2022

43:02

Today's conversation with Christina Frei about marketing archetype fits under the P of Partnership.

I talk to Christina about seeing marketing as a partnership with their wider community. Christina Frei is a …

Humane Podcasting and Networking Circles

April 1st, 2022

57:22

Today I'm talking to Jürgen Strauss about his success in building a community with humane podcasting and networking circles. Jürgen is a transformational marketing strategist, helping businesses build visibility, …

Income Follows Impact

March 18th, 2022

49:58

Today's conversation with Adam Kawalec on Income follows Impact fits under the P of Pricing of the Humane Marketing Mandala.

Adam is a former …

How can we use our Personal Power to Contribute to World Peace?

March 11th, 2022

14:29

This is a short muse episode where I answer the question "How can we, as Humane Marketers, use our Personal Power to influence world peace?"

 

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah’s One …

Writing a Book Is Good for Your Business

March 4th, 2022

47:26

Today's conversation with Siobhan Jones about why writing a book is good for your business fits under the P of Product in the 7Ps of the Humane Marketing Mandala

Siobhan Jones is a Writing Mentor, Self-Publishing …

Selling with Love

February 18th, 2022

43:46

Jason Marc Campbell is the author of the upcoming book Selling with Love. He interviews thought leaders from around the world on topics of Leadership, Teambuilding, Communication, Productivity and so much more. He is a …

How To Bring Your Authentic Self Into Your Business

February 4th, 2022

49:15

Today I'm talking to Tami Simon about how to bring your authentic self into your business. Tami runs Sounds True, a big publishing company in the spiritual and personal development niche.

In 1985, at 22 years of age, …

The Difference Between Vision, Mission and Passion

January 21st, 2022

42:07

Fractional Integrator, Casey Gromer, joins me today to have a conversation on the difference between mission, vision and passion. Casey is a 20-year business and marketing expert. As an MBA (and mom to littles), she is …

Muse Episode: What does growth without striving look like?

January 14th, 2022

13:10

This is a Muse Episode, no guest today. 

I talked about our latest Humane Marketing Circle last week. 

If you'd like to join us next month in the circle, it will open its doors (and we'll open our arms) to welcome new …

I'm Sarah, and I'm a Humane Marketer

January 7th, 2022

24:29

A lot of things changed last year. On the outside, it might look like a bigger change because of the rebranding. But underneath it all, I'm still the same and have the same values. So I wanted to make the first episode …

The Marketing Like We're Human Program

December 29th, 2021

13:13

Find out more about the program at humane.marketing/program 

 

Welcome to the last episode of 2021 on the Humane Marketing Podcast.

If you're a …

Celebrate & Support this podcast

December 23rd, 2021

12:20

Hello friends, this week I'm reflecting back on my business and my life like probably many of you. Celebrating wins, releasing stuff and forgiving so I don't start 2022 with emotional baggage.

Death, rebirth and growth. …

Kayleigh O'Keefe on The Future of Truth

December 17th, 2021

50:55

Today's conversation fits under the P of Partnership, the last P of the 7Ps of Humane Marketing. Sometimes Partnership applies to other humans, in today's case it's a partnership with you and the truth. For this …

Together we can reinvent Selling

December 12th, 2021

9:09

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Beyond Business and Selling

December 11th, 2021

10:22

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

After the Sale: Onboarding & Offboarding

December 10th, 2021

11:20

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

A Beautiful Sales Conversation

December 9th, 2021

12:18

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

From Sales Funnel to Gentle Sales Path

December 8th, 2021

13:42

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Manage Your Sales Energy

December 7th, 2021

10:59

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Calculate Your Worth

December 6th, 2021

14:23

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Know Your People

December 5th, 2021

12:26

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Get Clear on Your Value

December 4th, 2021

11:02

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Boost Your Sales Confidence

December 3rd, 2021

15:34

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Clear Your Own Sales Objections

December 2nd, 2021

13:38

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Selling is Human

December 1st, 2021

15:00

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Selling The Gentle Way

November 28th, 2021

36:52

I was recently a guest on Siobhan Jones’ wonderful The Unlocked Creative podcast to talk about Humane Marketing and Selling.

She was so kind to give …

Sharing The Mess and The Message

November 26th, 2021

41:32

Lian Angelino is a career coach for female professionals in their 20s and 30s who feel unfulfilled in their careers. During our time together we …

The New "Selling Like We're Human" Book

November 19th, 2021

34:49

To get your copy of the new Selling Like You're Human book go to HERE. You can also first download a free chapter to see if it resonates.

***

Today we're going to talk about my new book 'Selling Like We're Human'. I …

Building Effective Websites That Combine Tech and Humane Business Practices

November 12th, 2021

45:18

Today's conversation fits under the P of Product. And since many of us have online businesses, that means the digital presentation and packaging of your products which includes your website.

So today I'm bringing you …

Free 'Selling Like We're Human' workshop

November 11th, 2021

4:05

🚩 Go to bitly.com/humanesellingworkshop to sign up

***

Hello Humane Marketers!

It's almost time. We just submitted the Selling Like We're Human book …

Creating a Customer-Centric Business Starts With the Customer Experience

November 5th, 2021

43:16

Today's conversation fits under the P of People. Your people. Your clients. Your customers. It's also in a way a follow up from my earlier episode …

Branding and Marketing with Authenticity

October 29th, 2021

50:57

Today's conversation about branding and marketing with authenticity fits under the 2nd P of the Humane Marketing Mandala, the P that stands for Personal Power. I'm talking to Lisa Haggis about being honest with …

How Companies Can Survive the Great Resignation

October 22nd, 2021

44:34

Today's conversation fits under the P of Passion, which is the first P of the Humane Marketing Mandala. I'm talking to my friend John Jennings, …

Finding Commonalities with Ubuntu

October 15th, 2021

47:19

Today's conversation fits under the 7th P, the P of Partnership. I'm talking to Zaynub Parker, a South-Africa-based NLP and Life Coach. Our conversation focused on finding commonalities with Ubuntu, the South-African …

Free 'Marketing Like We're Human' workshop: new dates

October 11th, 2021

4:32

Go to bitly.com/humanemarketingworkshop to sign up

***

Hello Humane Marketers!

I'm hosting an Encore of the Marketing Like We're Human workshop. Last time I gave you way too little notice, so I decided to host an …

Doing Email Marketing with Ease

October 8th, 2021

54:17

Today's conversation fits under the 6th P, the P of Promotion. I'm talking to Ruth Poundwhite, my new go-to person for all things email marketing. This conversation focused on doing email marketing with ease.

Ruth is …

How Organizations Can Maximize Purpose and Profit

October 1st, 2021

41:11

Today's conversation fits under the 5th P, the P of Pricing. I'm talking to Phil Preston about how organizations can maximize purpose and profit. …

Sell From Love: Creating Offers That You Love

September 24th, 2021

54:03

Today's conversation fits under the 4th P, the P of Product. I'm talking to Finka Jerkovic, author of the book 'Sell from Love' about creating offers that you love.

Finka Jerkovic is an author, international speaker, …

Free 'Marketing Like We're Human' workshop tomorrow, Sept 24th.

September 23rd, 2021

5:08

Hello Humane Marketers!

I'm coming to you with a super quick episode today because I realized I mentioned on the last episode that I'd give you more info about the free 'Marketing Like We're Human' workshop, and then …

What if I Have More Than One Ideal Client?

September 17th, 2021

22:54

On this solo episode, I'm answering the question "What if I Have More Than One Ideal Client?" We've all heard the importance of having a niche as an …

Being an Empath in Business

September 10th, 2021

51:20

In his "old life", Thomas tried to fit in, fulfill expectations, and struggled to find his place in a crazy society. Then a burn-out took him out of …

Changing the World With the Power of Connection

September 3rd, 2021

42:36

Scott Poynton is an Australian forester who has spent his life supporting people to navigate often challenging journeys to a different way of living, working, and generally being in the world. This has included …

Journey to the new brand: The new Humane Marketing website

August 25th, 2021

4:30

This is the sixth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: Drumroll please...

August 24th, 2021

8:47

This is the fifth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: Future us

August 20th, 2021

4:19

This is the fourth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: Shared humanity

August 17th, 2021

4:18

This is the third of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: A human experience with marketing

August 11th, 2021

3:40

This is the second of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: The search for a new term

August 4th, 2021

8:23

This is the first of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Saying Goodbye to the Gentle Business Revolution

July 30th, 2021

15:35

As I've hinted at over the past few episodes, this is the final episode under the current Gentle Business Revolution name. I am saying goodbye to the …

Sales Calls That Convert For Introverts

July 23rd, 2021

39:15

Emma-Louise Parkes is a Business & Mindset Coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert Podcast. She works with new & established …

Customer-Centric Marketing Is Overrated

July 16th, 2021

12:39

It's been a while since I've done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short …

Failure is Essential for Growth

July 9th, 2021

45:54

My guest today, Heather Thorkelson, is an entrepreneur through and through. There's no going back to a 9-5 job for her. But, she's also been through a few failures and she's here to talk about what she's learned through …

The 5 Questions To Ask if You Want To Know Who You Are

July 2nd, 2021

53:33

My guest today, Paul Harvey, built his business around five questions.

Originally living and working in London, Paul has a background and over 30 …

Rebuilding With Intention After a Crisis

June 18th, 2021

41:01

As an expert in societal innovation and governance, Jonathan Normand spent more than 12 years in international financial institutions before creating …

Loading ...

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Humane Marketing Show. A podcast for a generation of marketers who care.

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://introvertbizgrowth.libsyn.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens