Cover art for podcast The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

100 EpisodesProduced by Sarah Santacroce, Entrepreneur, Humane MarketerWebsite

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

100 Episodes | 2020 - 2022

How To Build Confidence and Competence

August 5th, 2022

46:53

Today I'm talking to Marcy Amato about how to build confidence and competence.

Marcy Amaro, is an educator, speaking expert, podcaster, and empowerment coach who has been working with new entrepreneurs and business …

Turning Your Clients Into Advocates

July 22nd, 2022

50:35

Today I'm talking to my friend Remeny Armitage about turning your clients into advocates.

Remeny Armitage's mission is to humanize business. She has over 20 years experience working for a variety of businesses in …

Telling the Stories That Matter for Your Business

July 8th, 2022

40:47

This week's conversation with Lisa Evans fits under the P of Promotion of the Humane Marketing Mandala. We are talking about telling the stories that matter for your business. As you'll hear in the episode there is a …

Musings about reducing from 4 to 2 episodes per month

July 1st, 2022

9:46

In this muse episode I share some insights about my experiment with reducing the number of episodes from 4 per month to 2 per month. 

I'm also running a Giveaway on Goodreads and listeners can win one of 100 copies of …

Understanding How to Price Your Offers

June 24th, 2022

52:05

In this week's episode, I talk to Janene Liston about the P of Pricing. We talked about understanding how to price your offers.

Janene is a highly …

Flourishing at Work

June 10th, 2022

42:23

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

In this week's episode, I talk to Amy Bonsall about the P of People, precisely people …

Try the Humane Marketing Circle for $7 for 1 month

June 3rd, 2022

12:10
This is a short muse episode that explains why I'm experimenting with a $7 trial to join the Humane Marketing Circle. 

Check it out here: http://www.humane.marketing/circle

Membership Programs for Humane Businesses

May 27th, 2022

46:41

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

We're talking about the membership business model today. I recently recorded a muse …

Doing Business as a Highly Sensitive Person

May 13th, 2022

45:59

My guest today is William (or Bill) Allen whom I met on the HSP Entrepreneur summit that Rose Cox organized last year. And we are talking about his experience doing business as a highly sensitive person.

William is a …

Musings about Humane Membership programs

May 6th, 2022

26:14

In this muse episode I share some insights from my recent Morocco trip and then go on to summarize what I learned from reading two books related to memberships and other gatherings: The Membership Economy and The Art of …

What if You Lost Your Passion?

April 29th, 2022

12:42

Today's short solo-episode fits under the P of Passion.

As you know, the Passion is the first of the 7Ps of the Humane Marketing Mandala. Passion …

Your Marketing Archetype

April 15th, 2022

43:02

Today's conversation with Christina Frei about marketing archetype fits under the P of Partnership.

I talk to Christina about seeing marketing as a partnership with their wider community. Christina Frei is a …

Humane Podcasting and Networking Circles

April 1st, 2022

57:22

Today I'm talking to Jürgen Strauss about his success in building a community with humane podcasting and networking circles. Jürgen is a transformational marketing strategist, helping businesses build visibility, …

Income Follows Impact

March 18th, 2022

49:58

Today's conversation with Adam Kawalec on Income follows Impact fits under the P of Pricing of the Humane Marketing Mandala.

Adam is a former …

How can we use our Personal Power to Contribute to World Peace?

March 11th, 2022

14:29

This is a short muse episode where I answer the question "How can we, as Humane Marketers, use our Personal Power to influence world peace?"

 

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah’s One …

Writing a Book Is Good for Your Business

March 4th, 2022

47:26

Today's conversation with Siobhan Jones about why writing a book is good for your business fits under the P of Product in the 7Ps of the Humane Marketing Mandala

Siobhan Jones is a Writing Mentor, Self-Publishing …

Selling with Love

February 18th, 2022

43:46

Jason Marc Campbell is the author of the upcoming book Selling with Love. He interviews thought leaders from around the world on topics of Leadership, Teambuilding, Communication, Productivity and so much more. He is a …

How To Bring Your Authentic Self Into Your Business

February 4th, 2022

49:15

Today I'm talking to Tami Simon about how to bring your authentic self into your business. Tami runs Sounds True, a big publishing company in the spiritual and personal development niche.

In 1985, at 22 years of age, …

The Difference Between Vision, Mission and Passion

January 21st, 2022

42:07

Fractional Integrator, Casey Gromer, joins me today to have a conversation on the difference between mission, vision and passion. Casey is a 20-year business and marketing expert. As an MBA (and mom to littles), she is …

Muse Episode: What does growth without striving look like?

January 14th, 2022

13:10

This is a Muse Episode, no guest today. 

I talked about our latest Humane Marketing Circle last week. 

If you'd like to join us next month in the circle, it will open its doors (and we'll open our arms) to welcome new …

I'm Sarah, and I'm a Humane Marketer

January 7th, 2022

24:29

A lot of things changed last year. On the outside, it might look like a bigger change because of the rebranding. But underneath it all, I'm still the same and have the same values. So I wanted to make the first episode …

The Marketing Like We're Human Program

December 29th, 2021

13:13

Find out more about the program at humane.marketing/program 

 

Welcome to the last episode of 2021 on the Humane Marketing Podcast.

If you're a …

Celebrate & Support this podcast

December 23rd, 2021

12:20

Hello friends, this week I'm reflecting back on my business and my life like probably many of you. Celebrating wins, releasing stuff and forgiving so I don't start 2022 with emotional baggage.

Death, rebirth and growth. …

Kayleigh O'Keefe on The Future of Truth

December 17th, 2021

50:55

Today's conversation fits under the P of Partnership, the last P of the 7Ps of Humane Marketing. Sometimes Partnership applies to other humans, in today's case it's a partnership with you and the truth. For this …

Together we can reinvent Selling

December 12th, 2021

9:09

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Beyond Business and Selling

December 11th, 2021

10:22

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

After the Sale: Onboarding & Offboarding

December 10th, 2021

11:20

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

A Beautiful Sales Conversation

December 9th, 2021

12:18

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

From Sales Funnel to Gentle Sales Path

December 8th, 2021

13:42

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Manage Your Sales Energy

December 7th, 2021

10:59

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Calculate Your Worth

December 6th, 2021

14:23

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Know Your People

December 5th, 2021

12:26

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Get Clear on Your Value

December 4th, 2021

11:02

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Boost Your Sales Confidence

December 3rd, 2021

15:34

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Clear Your Own Sales Objections

December 2nd, 2021

13:38

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Selling is Human

December 1st, 2021

15:00

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021.

The book follows a similar …

Selling The Gentle Way

November 28th, 2021

36:52

I was recently a guest on Siobhan Jones’ wonderful The Unlocked Creative podcast to talk about Humane Marketing and Selling.

She was so kind to give …

Sharing The Mess and The Message

November 26th, 2021

41:32

Lian Angelino is a career coach for female professionals in their 20s and 30s who feel unfulfilled in their careers. During our time together we …

The New "Selling Like We're Human" Book

November 19th, 2021

34:49

To get your copy of the new Selling Like You're Human book go to HERE. You can also first download a free chapter to see if it resonates.

***

Today we're going to talk about my new book 'Selling Like We're Human'. I …

Building Effective Websites That Combine Tech and Humane Business Practices

November 12th, 2021

45:18

Today's conversation fits under the P of Product. And since many of us have online businesses, that means the digital presentation and packaging of your products which includes your website.

So today I'm bringing you …

Free 'Selling Like We're Human' workshop

November 11th, 2021

4:05

🚩 Go to bitly.com/humanesellingworkshop to sign up

***

Hello Humane Marketers!

It's almost time. We just submitted the Selling Like We're Human book …

Creating a Customer-Centric Business Starts With the Customer Experience

November 5th, 2021

43:16

Today's conversation fits under the P of People. Your people. Your clients. Your customers. It's also in a way a follow up from my earlier episode …

Branding and Marketing with Authenticity

October 29th, 2021

50:57

Today's conversation about branding and marketing with authenticity fits under the 2nd P of the Humane Marketing Mandala, the P that stands for Personal Power. I'm talking to Lisa Haggis about being honest with …

How Companies Can Survive the Great Resignation

October 22nd, 2021

44:34

Today's conversation fits under the P of Passion, which is the first P of the Humane Marketing Mandala. I'm talking to my friend John Jennings, …

Finding Commonalities with Ubuntu

October 15th, 2021

47:19

Today's conversation fits under the 7th P, the P of Partnership. I'm talking to Zaynub Parker, a South-Africa-based NLP and Life Coach. Our conversation focused on finding commonalities with Ubuntu, the South-African …

Free 'Marketing Like We're Human' workshop: new dates

October 11th, 2021

4:32

Go to bitly.com/humanemarketingworkshop to sign up

***

Hello Humane Marketers!

I'm hosting an Encore of the Marketing Like We're Human workshop. Last time I gave you way too little notice, so I decided to host an …

Doing Email Marketing with Ease

October 8th, 2021

54:17

Today's conversation fits under the 6th P, the P of Promotion. I'm talking to Ruth Poundwhite, my new go-to person for all things email marketing. This conversation focused on doing email marketing with ease.

Ruth is …

How Organizations Can Maximize Purpose and Profit

October 1st, 2021

41:11

Today's conversation fits under the 5th P, the P of Pricing. I'm talking to Phil Preston about how organizations can maximize purpose and profit. …

Sell From Love: Creating Offers That You Love

September 24th, 2021

54:03

Today's conversation fits under the 4th P, the P of Product. I'm talking to Finka Jerkovic, author of the book 'Sell from Love' about creating offers that you love.

Finka Jerkovic is an author, international speaker, …

Free 'Marketing Like We're Human' workshop tomorrow, Sept 24th.

September 23rd, 2021

5:08

Hello Humane Marketers!

I'm coming to you with a super quick episode today because I realized I mentioned on the last episode that I'd give you more info about the free 'Marketing Like We're Human' workshop, and then …

What if I Have More Than One Ideal Client?

September 17th, 2021

22:54

On this solo episode, I'm answering the question "What if I Have More Than One Ideal Client?" We've all heard the importance of having a niche as an …

Being an Empath in Business

September 10th, 2021

51:20

In his "old life", Thomas tried to fit in, fulfill expectations, and struggled to find his place in a crazy society. Then a burn-out took him out of …

Changing the World With the Power of Connection

September 3rd, 2021

42:36

Scott Poynton is an Australian forester who has spent his life supporting people to navigate often challenging journeys to a different way of living, working, and generally being in the world. This has included …

Journey to the new brand: The new Humane Marketing website

August 25th, 2021

4:30

This is the sixth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: Drumroll please...

August 24th, 2021

8:47

This is the fifth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: Future us

August 20th, 2021

4:19

This is the fourth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: Shared humanity

August 17th, 2021

4:18

This is the third of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: A human experience with marketing

August 11th, 2021

3:40

This is the second of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Journey to the new brand: The search for a new term

August 4th, 2021

8:23

This is the first of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) …

Saying Goodbye to the Gentle Business Revolution

July 30th, 2021

15:35

As I've hinted at over the past few episodes, this is the final episode under the current Gentle Business Revolution name. I am saying goodbye to the …

Sales Calls That Convert For Introverts

July 23rd, 2021

39:15

Emma-Louise Parkes is a Business & Mindset Coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert Podcast. She works with new & established …

Customer-Centric Marketing Is Overrated

July 16th, 2021

12:39

It's been a while since I've done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short …

Failure is Essential for Growth

July 9th, 2021

45:54

My guest today, Heather Thorkelson, is an entrepreneur through and through. There's no going back to a 9-5 job for her. But, she's also been through a few failures and she's here to talk about what she's learned through …

The 5 Questions To Ask if You Want To Know Who You Are

July 2nd, 2021

53:33

My guest today, Paul Harvey, built his business around five questions.

Originally living and working in London, Paul has a background and over 30 …

Rebuilding With Intention After a Crisis

June 18th, 2021

41:01

As an expert in societal innovation and governance, Jonathan Normand spent more than 12 years in international financial institutions before creating …

Marketing Without Scarcity Tactics

June 11th, 2021

44:35

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She …

Shifting Our Relationship to Numbers and Goals

June 4th, 2021

52:03

Yarrow Magdalena creates intentional websites and digital strategies for small, ethical businesses that are heartfelt and authentic. Yarrow’s work centers sustainability and creates a bridge between big dreams and …

Fine-Tuning Your Product or Service Offering

May 28th, 2021

50:01

Today's conversation fits the 3rd P, the P of Product of the Gentle Marketing Mandala. If you're a regular here, you know that I'm organizing the …

Connecting With Your Clients by Having Your Stories Meet

May 21st, 2021

35:27

Dr. Cathy Goodwin helps service-based businesses use their story to create an online presence that attracts clients and helps them stand out in a professional way. A former marketing professor, Cathy has lived all over …

Getting Started on Your Self Love Journey

May 14th, 2021

42:05

Leslie Marchand is a licensed clinical social worker, founder of SoYoCo Wellness, a TEDx speaker, and author of the new book The Self-Love Journal: Banish Self-Doubt and Learn to Love Yourself. She writes and teaches …

Making Decisions For Future Us

May 7th, 2021

12:47

Today I'm talking about making decisions for future us in the present moment. All of our decisions have consequences whether we are alive to see them or not. I've been reflecting a lot during this pandemic on how the …

LiveStreaming Is Good for Your Business Even if You’re an Introvert

April 23rd, 2021

36:12

Today I'm talking to Christoph Trappe, a specialist in Live Streaming and authentic storytelling about why LiveStreaming is good for your business even if you’re an introvert.

Christoph helps companies share their …

The Components of a Business Ecosystem

April 16th, 2021

48:31

Cecilia is an entrepreneurial ecosystem builder and founder of Mass Collaboration. Her work is centered on collaboration, equity, and community …

Slowing Down to Propel Your Business Forward

April 9th, 2021

51:53

Mike Mooney's initial career journey led him through 25 years in motorsports at senior levels with agencies, a race team, and corporate brands in …

Public Speaking for Introverted Entrepreneurs

April 2nd, 2021

52:56

Victoria Lioznyansky teaches introverted entrepreneurs and business professionals how to overcome their fear of public speaking and become confident, compelling, captivating speakers.

After moving to the US two decades …

Making an Impact as a Solopreneur or Small Business

March 26th, 2021

51:11

Ursula Jorch works at the intersection of capitalism, consciousness, and social and environmental impact. As a business coach and consultant, …

Building a Community as a Facilitator Not a Guru

March 19th, 2021

44:20

Way before I coined the term 'The Gentle Marketing Revolution' Eli Trier was talking about quiet revolutions and I quote 'starting a marketing …

Empowering Yourself With Personality Assessments

March 12th, 2021

44:33

I love learning more about myself and my personality type so on today's episode I brought on an expert to talk about empowering yourself with personality assessments. Leslie McDaniels is a personal and professional …

You Can’t Reverse Engineer Into Purpose Branding!

March 5th, 2021

8:51

On today's solo episode, I'm talking about why you can’t reverse engineer into purpose branding! Brands that struggle with marketing usually do so …

The Effect of Kindness on Mental Health

February 20th, 2021

45:53

This episode is sponsored by the Gentle Marketing Revolution book, now available on Amazon.

Get your copy HERE.

 

Main take-aways from this final …

Make Kindness the Norm with Brooke Jones

February 19th, 2021

42:05

This episode is sponsored by The Gentle Marketing Revolution book, now available on Amazon. Grab your copy at the ridiculously low introductory price …

Gentleness is Strength with Andy Mort

February 18th, 2021

55:35

This episode is sponsored by The Gentle Marketing Revolution book, now available on Amazon. Grab your copy at the ridiculously low introductory price …

The Gentle Marketing Revolution Book Birthing Party

February 17th, 2021

1:00:05

This episode is sponsored by the Gentle Marketing Revolution book, now available on Amazon.

Get your copy HERE.

Replay of today’s Book Birthing …

Seeing Kindness - See the world through the lens of kindness

February 16th, 2021

46:54

This episode is sponsored by The Gentle Marketing Revolution book, now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low …

Kindness in Business with Jenny Blake

February 15th, 2021

46:30

This episode is sponsored by The Gentle Marketing Revolution book, now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low …

Partnering With the World

February 12th, 2021

46:36

Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price …

How To Build Your Email List with Gentle Email Marketing

February 5th, 2021

55:00

Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price …

Pricing for Gentle Marketers

January 29th, 2021

40:43

Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price …

Gentle Marketing for Products

January 22nd, 2021

10:42

I got thinking about gentle marketing for products because I was recently contacted by a lovely woman who loved the idea of gentle marketing but she …

How the World Sees You…

January 14th, 2021

13:33

Understanding how the world sees you can make a big difference in how you do business. I know it did for me!

In this episode, I'm sharing my insights on why is so important to not only know ourselves but to know how …

Understanding Ayurveda

January 8th, 2021

50:57

Understanding Ayurveda can seem overwhelming if you just do a quick Google Search. But fear not! My guest today is Angela Perger and she is simplifying a lot of the concepts that you might have read about so they are …

Behind the scenes of a Kickstarter campaign: Update 4

January 6th, 2021

19:06

This is the 4th and final part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of the campaign.

I promised I'd document this, so here we are: the real deal of what's going on when …

Do Coincidence and Serendipity Have a Place in Business?

January 1st, 2021

47:23

Tracey Dobbins joins me on the podcast to discuss whether or not coincidence and serendipity have a place in business. Born in England, and currently …

A Gentle Business Outlook for 2021

December 25th, 2020

22:58

On today's solo episode, I'm sharing my gentle business outlook for 2021. I think it's important to look back on this year and realize how much we've …

Behind the scenes of a Kickstarter campaign: Update 3

December 23rd, 2020

11:09

This is the 3rd part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of week 3. 

I promised I'd document this, so here we are: the real deal of what's going on when you launch a …

Eradicating the Burnout Epidemic

December 18th, 2020

50:50

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter ***

My guest today, Sarah …

Behind the scenes of a Kickstarter campaign: Update 2

December 16th, 2020

7:35

This is the 2nd part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of week 2. 

I promised I'd document this, so here we are: the real deal of what's going on when you launch a …

The New (and Best) Way to Define Productivity

December 11th, 2020

43:01

Louise Miller helps busy, heart-led solopreneurs get stuff done with less stress and more ease. She gently introduces them to compassionate, …

Behind the scenes of a Kickstarter campaign: Update 1

December 9th, 2020

18:03

This is the 1st part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. 

I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter …

The Book is Coming!

December 3rd, 2020

13:02

You've heard me talk about my book The Gentle Marketing Revolution before on the podcast and today I'm so excited to share is coming soon! Right now, …

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