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The Human Connection Podcast

81 EpisodesProduced by Brittney LynnWebsite

The Human Connection podcast dives deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience.We as humans are wired at a subconscious level to want to create a connection with other human beings. We all have a story… read more


056: Monica Louie on creating Facebook ads that work and how to 10x your results

Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and Facebook ads expert Monica Louie!

Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.

She is THE go-to expert when it comes to Facebook ads and I’m so excited to bring her on to share her expertise.

Before we dive in I wanted to share a bit more about our monthly subscription Curated Connections!

Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that!

Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. 

Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to.

You can learn more about this subscription by going to my website -- you can also cancel at any time!

Alright, now let’s get into this week’s episode!

In today’s episode, you'll find out:

  • How to 10x your return on investment in paid social advertising
  • How PR adds credibility to your paid ads
  • How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising
  • What a good cost per lead is in the B2B space
  • What metrics to look at and know if your paid ads are working
  • Tips on installing the Facebook ad pixel
  • The one thing that businesses that are successful with Facebook ads do
  • How to create a Facebook ad that connects to an audience on a human level 

Full show notes at: 

Links mentioned: 

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