Cover art for podcast The Human Connection Podcast

The Human Connection Podcast

81 EpisodesProduced by Brittney LynnWebsite

The Human Connection podcast dives deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience.We as humans are wired at a subconscious level to want to create a connection with other human beings. We all have a story… read more


061: PR tips for authors

Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and I’m so excited you are here listening!

This is a continuation of my mini series here on the podcast where I’m going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series was covering PR tips for service providers, our second was PR tips for online course and/or membership creators -- links to those episodes are listed in the show notes!

But today’s episode we will be covering PR tips for authors! Now before we dive in, I want to share that these tips will be specifically for non-fiction authors. Authors who write business books, self help, professional development genre. The fiction book industry is not one I am as familiar with so I don’t feel as comfortable sharing strategies for those individuals.


In today’s episode, you'll find out:

  • The importance of a PR strategy for authors
  • When to implement a PR strategy as an author of an upcoming book
  • The PR strategy I recommend authors implement for their books
  • 4 mistakes I see authors make when they start implementing a PR strategy


Full show notes at: 

Links mentioned: 

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Human Connection Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens