Cover art for podcast The Human Connection Podcast

The Human Connection Podcast

81 EpisodesProduced by Brittney LynnWebsite

The Human Connection podcast dives deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience.We as humans are wired at a subconscious level to want to create a connection with other human beings. We all have a story… read more

15:46

055: How to observe the media and come up with pitch topics

Hello hello welcome back to the first podcast episode of 2021 of the Human Connection podcast, I’m your host Brittney Lynn and I’m so excited you are here listening!

In case you are new around these parts, welcome! I’m a female entrepreneur who runs a PR agency that serves purpose-driven online entrepreneurs.

Our team represents clients across a variety of industries landing them podcast interviews, publication interviews, and tv interviews. 

Many people want to work with us because we do the heavy lifting of PR -- we come up with pitch ideas, do the research on the best outlets to reach out to, connect with the journalists/podcast hosts/producers, and land our clients the interview.

But...not everyone is at a place where it makes sense to completely outsource this work. Maybe you aren’t ready to pay an ongoing retainer fee to an agency like ours to do everything for you.

But you are ready to start getting mentioned by the media.

To see your name in prominent publications, to become that go-to expert in your industry.

So, this solo episode is going to share how you can observe what the media is reporting on and how you can come up with those pitch topics for yourself!

Let’s get into it.

 

In today’s episode, you'll find out:

  • The importance of consuming the media outlets you want to pitch
  • How to pay attention to media headlines and a break down of 4 headline examples and why they work
  • What is a “hook” and the 3 components of an effective hook
  • How the media works in regards to first time pitchers

Full show notes at: http://brittneyllynn.com/humanconnection 


Links mentioned: 

Like the show? There are several ways you can help!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Human Connection Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://humanconnectionpodcast.libsyn.com/radiopublic

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens