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The Human Connection Podcast

81 EpisodesProduced by Brittney LynnWebsite

The Human Connection podcast dives deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience.We as humans are wired at a subconscious level to want to create a connection with other human beings. We all have a story… read more


069: Prerna Malik on the copywriting mistakes that you're probably making and how to write better sales copy

This week on the podcast I have on certified conversion copywriter Prerna Malik of Content Bistro!

Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Alli Worthington, and others!

She uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves.

Before we dive in, I wanted to share about a masterclass I’ll be hosting May 26th titled How to Prepare Your Mind & Business for Publicity Success. 

Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training. 

In this live masterclass training, you’ll learn:

  • What you need to have in place before implementing a PR strategy
  • What mindset hurdles you will need to address prior to attracting media attention and being visible
  • The 5 P’s of PR: what to know about the media industry and how it works
  • The secret ingredient to every pitch and how to know what the media actually wants
  • How to make the most of your media pitches and mentions (even if you don’t get featured)
  • Plus a Q+A where you can ask me anything!

If you’re ready to be seen as a known, go-to expert in your industry but don’t know how to position yourself to relevant media outlets.

And you’re tired of not being recognized and see your competitors being interviewed on popular podcasts, publications, and even tv and you have no idea how they do it

And you…

  • You have a clear message that will be impactful for people

  • You know exactly who your audience is
 and who you need to be in front of
  • Your offerings (whether it’s a service, course, membership, or program) are in place and proven results
  • Your website is ready to take on increased traffic and you have systems set up to funnel new leads to your free and paid offerings

You may be a perfect fit for our done with you program, the Amplified Expert Academy. This is a 6-month program with direct access to me, an experienced publicist in the field, as well as group training and support.

If you want in for this masterclass and are ready to stop being the world’s best kept secret, head to to learn more and apply for the program.

In today’s episode, you'll find out:

  • How Prerna got started in copywriting
  • The best copywriting tricks so connect more deeply with new website visitors
  • Two common copywriting mistakes people make
  • What it’s like to join a community of your competitors
  • How to go from blah to amazing FAQs on your sales pages
  • How to use testimonials throughout your copy
  • How to reduce resistance from a potential customer

Full show notes at: 

Links mentioned:

Learn more about the Amplified Expert Academy program

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