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The Human Connection Podcast

81 EpisodesProduced by Brittney LynnWebsite

The Human Connection podcast dives deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience.We as humans are wired at a subconscious level to want to create a connection with other human beings. We all have a story… read more


029: How we brainstorm topics to pitch our clients on

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is sharing an inside look into how me and my team brainstorm topics to pitch our clients to the media as expert sources.

SO...if you’re new here, hi! I’m Brittney and I run a boutique PR agency outside of Dallas, Texas. 

I have a small but mighty team and we work with a variety of clients across industries representing them as their publicist.

What this means is we handle ALL of the media pitching and coordination. One of the biggest parts of our job is to come up with creative, unique story ideas and angles that we can pitch to the media in hopes for the media, whether it be a podcast, a publication, or a tv station, featuring our client as an expert for the story. the heck do we come up with fresh new ideas every single week?! Well I’ll walk you through exactly what we do in this episode.

In today’s episode, you'll find out:

  • How we make sure we’re pitching topics that are in line with our client’s goals
  • What we pay attention to in the mainstream media
  • The questions we ask our clients to get pitching ideas from them
  • How we determine if something is interesting enough to pitch 

Full show notes at: 

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