Cover art for podcast The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

31 EpisodesProduced by Adam TurinasWebsite

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand… read more


The Impact of ChatGPT on Content Marketing - Casey Meehan, Epic Presence

Unless you have been hiding under a rock in the last six months, you will be aware that ChatGPT is a big deal. It affects marketing in many ways, not least content marketing. Generative AI has been making a gradual impact on Content Marketing for a few years. ChatGPT 4 could be transformative.

If you are a content marketer concerned about the impact, fear not generative AI can give you superpowers, but you have to take action to master it.

In this in-depth interview, I chat with Case Meehan, a long-time content marketing guy who has been experimenting with generative AI for several years., He dives into the topic in great detail. It's one of the most fascinating conversations in a long time. And we cover a lot of ground:

- How ChatGPT and other generative AI tools have already made an impact

- How to get started

- What ChatGPT can enable content marketers to do, significantly how to leverage content more efficiently

- How this will change how content marketers work and the value they deliver

- What embedding means and why this is a game changer that needs to be mastered now

- How this will revolutionize how Thought Leadership content is created and what new possibilities it will create

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