The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand… read more
The Impact of ChatGPT on Content Marketing - Casey Meehan, Epic Presence
Unless you have been hiding under a rock in the last six months, you will be aware that ChatGPT is a big deal. It affects marketing in many ways, not least content marketing. Generative AI has been making a gradual impact on Content Marketing for a few years. ChatGPT 4 could be transformative.
If you are a content marketer concerned about the impact, fear not generative AI can give you superpowers, but you have to take action to master it.
In this in-depth interview, I chat with Case Meehan, a long-time content marketing guy who has been experimenting with generative AI for several years., He dives into the topic in great detail. It's one of the most fascinating conversations in a long time. And we cover a lot of ground:
- How ChatGPT and other generative AI tools have already made an impact
- How to get started
- What ChatGPT can enable content marketers to do, significantly how to leverage content more efficiently
- How this will change how content marketers work and the value they deliver
- What embedding means and why this is a game changer that needs to be mastered now
- How this will revolutionize how Thought Leadership content is created and what new possibilities it will create
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