Cover art for podcast The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

31 EpisodesProduced by Adam TurinasWebsite

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand… read more

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The Impact of ChatGPT on Content Marketing - Casey Meehan, Epic Presence

May 25th, 2023


Unless you have been hiding under a rock in the last six months, you will be aware that ChatGPT is a big deal. It affects marketing in many ways, not least content marketing. Generative AI has been making a gradual …

A Social Selling Masterclass - Anita Windisman, Blue Square Collective

May 15th, 2023


Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling. At Blue Square, she helps companies master …

All Things Marketing Ops, Milton Hwang, Mission Martech

April 21st, 2023


In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep …

The Partnership Episode - Jenna Chambers, Terminus and Brittany Jones, Gozio Health

April 3rd, 2023


In this episode, we are doing something a little unusual, and we have two terrific guests today in this special episode on partnerships. This is a …

Efficient Growth and All things ABM - Natalie Cunningham, CMO of Terminus

March 14th, 2023


Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology. 

What Natalie doesn't know about ABM is not worth knowing.   

In …

What It Will Take for Digital Health Transformation To Succeed, Dr Nick Patel, Digital Health Transformation Health Expert

March 5th, 2023


Dr. Nick Patel. Nick is a highly accomplished physician and healthcare executive and a well-known expert on digital transformation. In 2021 and in 2022, he was recognized by Beckers Hospital Review as one of the 50 …

The ABM Journey - Kelly McDermott, Caregility CMO on how to transition to full-scale ABM

February 27th, 2023


Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully. …

Using Social Media A Scale - Simon Rost, Chief Marketing Officer, GE Healthcare’s Enterprise Digital Solutions

November 28th, 2022


Using social media at scale for large B2B organizations is a big challenge. In this episode, you will learn how one of the biggest healthcare …

The Start-up Journey - Daniel Pluard, CEO of Intely

November 15th, 2022


Daniel Pluard is the CEO of an early-stage healthcare interoperability start-up that is taking low-code/no-code approach to tackle a highly complex issue. In this episode, Adam and Daniel cover:

1. Intely's mission

2. …

Latest Insights on Content Marketing, David Fortino, Netline

November 8th, 2022


David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engaged with 100s of 1000s of pieces of content.  These guys have tons of …

The HIT Buyer's Perspective - Sunila Levi Long-time Healtcare System IT Executive

October 28th, 2022


Sunila  Levis is a long-time healthcare technology executive who has rich experience working across many different parts of the US healthcare system …

The Power of Ethnography in Selling to Healthcare - Dean Browell PhD, Chief Behavioral Officer, Feedback

August 30th, 2022


"Living among the gorillas". 

This is something you don't hear very often in healthcare marketing. But you will in this episode.  

Dr Dean Browell, Ph.D. is an ethnographer and Chief Behavioral Officer of Feedback, an …

Making a Successful Pivot - Guy Friedman, CEO and founder of Steady MD.

August 3rd, 2022


Guy Friedman and his partner, Yarone Goren founded Steady MD as a concierge medicine service. This was going well, but a new opportunity arose that made them reevaluate their strategy. 

They had built a network of …

Scaling Up Marketing For a VC-backed Healthtech Firm - Lizzy Felciano and Elizabeth Fennell from H1

July 20th, 2022


Lizzy Felciano and Elizabeth Fennell from H1 join Adam Turinas to talk about  how they are building a new complex healthtech brand. H1 is an exciting …

Marketing With Partners, Nick Kagal, VP of Marketing and Business Development, SpinSci

May 31st, 2022


Nick Kagal spent time on both the customer and vendor side of the healthcare buyer market. In his role as the head of marketing at SpinSci …

Getting Greater Engagement in Event Marketing with Rachel Stephan from Snoball

May 5th, 2022


Rachel Stephan is an expert in event marketing. More specifically she knows how to get people to show up and engage at the event and extend the value of an event.  She does this through clever use of influencers, social …

Making the Complex Simple with Adam Rosenberg, Director of Marketing, RXRevu

April 27th, 2022


We all know that selling and marketing to healthcare is incredibly complex. RXRevu deals with a whole other level of complexity. They engage three …

The Buyer's Journey with Melanie Turner, AVP, Healthcare Information Systems UAB Medicine Enterprise

April 5th, 2022


In this episode of the Healthtech Marketing Podcast, you will hear from an experienced healthcare IT buyer, Melanie Turner AVP, Health System Information Services, UAB Medicine Enterprise. For anyone selling to …

Building a Brand From The Inside Out. An Interview with David Cole from DAC Group

March 2nd, 2022


David Cole from the DAC Group is not a healthcare specialist per se but has some unique insights that are critical to building brands. David helps …

Agile Marketing and How Premier is Changing Its Brand, Kaycee Kalpin, CMO Premier

February 22nd, 2022


Kaycee Kalpin is the hyper-energetic and super smart, Chief Marketing Officer of Premier Inc. Among many other things, she is a devotee and evangelist of agile marketing,  In this episode, Kaycee explains how Premier …

The Importance of Building Trust - Karsten Russell-Wood, Equum Medical

February 12th, 2022


Karsten Russell-Wood is an accomplished and experienced healthcare technology marketing executive. He built his career at Philips and GE Healthcare. …

The Power of Networking - Hays Waldrop, Founder of IHES

January 25th, 2022


Hays Waldrop is an entrepreneur and a champion networker who founded and runs several networking groups for healthcare executives. In his own words, he is "Switzerland" between healthcare executives and suppliers. 

His …

Creating a new singular brand to bring a new mission to life - Ryan Grable, Chief Marketing Officer, PerfectServe

January 18th, 2022


Ryan Grable heads up marketing for the awesome PerfectServe, a leader in the clinical communications space.  

Ryan has a ton of experience in …

Building a marketing engine from the ground up - Lucy Railton, Director of Marketing, Smile CDR

January 11th, 2022


Lucy Railton leads marketing for the fast-growing, Canadian, healthtech business, Smile CDR. 

Smile is on FHIR, pun-intended.  They are helping …

Building a Tightly Integrated Sales & Marketing Team: Royce Brunson, Chief Revenue Officer, Health Recovery Solutions (HRS)

December 10th, 2021


Royce is a long-time digital health growth leader. He is the Chief Revenue Officer of Health Recovery Solutions a remote monitoring provider.

In this …

SEO is Part of the Culture: David Kosloski, Director of Marketing, Avelead

November 17th, 2021


How does helping a poor Peruvian result in mastering SEO? 

OK, not a question you will come across every day. Well for David Kosloski, a conversation …

Tales from a B2B Marketing Guru: Drew Neisser, CEO and Founder of Renegade Marketing and the CMO Huddles

November 4th, 2021


Drew is truly a B2B Marketing rock star.   

He is the founder of Renegade Marketing, a very successful B2B agency, and also the founder of the CMO …

The Future of Event and Experiential Marketing: Robyn Duda, Growth Strategist and Experiential Marketer

October 21st, 2021


Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. 

In this episode, we feature the awesome Robyn Duda who is an expert in Events and

Insights from a Healthcare IT Buyer: Dr Jordan Tannenbaum, CIO/CMIO St Peter's Healthcare

October 21st, 2021


Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts.  

Dr. Jordan Tannenbaum is a physician turned CIO and CMIO at Saint Peter’s …

How To Build a Leading Healthcare IT Brand: Jim Rose, Chief Marketing Officer, Intersystems

October 13th, 2021


Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. 

 In this second episode of our Healthtech Marketing Podcast series, you will hear …

A Healthcare Tech ABM Master Class: Ben Person, VP of Global Marketing, Nuvolo

October 13th, 2021


In this First Episode of the Healthtech Marketing Podcast, you will hear from Ben Person, who leads marketing for the fast-growing Software firm,

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