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THE GURU With Howard Falco

17 EpisodesProduced by Howard FalcoWebsite

What are the secrets and the truly effective wisdom that leads to happiness, success, and breakthrough personal results? So many are looking for these powerful answers. Author and mental strength expert Howard Falco has found that those fascinating answers and the empowerment they bring are always … read more


How to Master Your Power of Perception — I AM Book Talk Part 2

In this episode, Howard and his co-host, Tierney Rae, are taking another deep dive into Howard’s book, I AM: The Power of Discovering Who You Really Are. In part 1 of the series, they spoke about the introduction and the first section of the book; sharing many key insights around self-awareness, self-perception, and self-empowerment.

In this second part of the series, Howard and Tierney are taking a look at chapters 1 and 2 of I AM. They explore why self-awareness is so critical to self-empowerment, the basis of I AM in discovering the power of who you are, how our beliefs determine our state of mind, how to begin to overcome our fear of death (and instead live a powerful life of creating what we want for ourselves), and why it is so crucial acknowledge the full truth when you’re trying to create something for yourself. Howard and Tierney also take an in-depth look at some of the key quotes from I AM, such as: “Without relativity there is no reality,” “Evolution is creation expressed,” and “As a creative human being, your journey here is not to decide if you are going to matter but rather how you will matter at each step along the way.”

This episode is jam-packed with key takeaways from I AM, practical advice, and golden nuggets of wisdom that you may have missed in your first read-through of I AM! Join Howard and Tierney’s conversation to discover the true power you have within you.

“Just by taking this journey of self-awareness, you’re doing exactly what you can do to help the world in the way that you want. But, you have to be courageous on the journey — because you’re going to be confronted by a lot of truth.” — Howard Falco


Key Takeaways

[:49] About today’s episode!

[1:03] Howard welcomes Tierney Rae on to the podcast as his co-host.

[1:51] Key insights from Part One of I AM; why self-awareness is so critical to self-empowerment.

[4:25] Howard provides a few examples of how our beliefs determine our state of mind and shape our reality.

[6:12] Why your response is a huge part of what you’re creating for yourself in the next moment and validating your belief in something.

[8:37] Tierney shares her thoughts on the importance of claiming our power around how we want to view everything in our lives.

[9:18] Why the fear of death is one of the biggest reasons for someone having a negative or fear-based mindset that causes someone to be very “I” dominated vs. “we” dominated — and what we can do to overcome this fear and instead live a powerful life of creating what we want for ourselves.

[11:34] The importance of empathizing with others’ fears rather than judging.

[13:40] Why compassion creates connection, safety, and healing.

[15:40] About Howard’s private coaching sessions for those serious about positively changing their life.

[16:26] Tierney and Howard discuss key insights from chapter 2: “Without relativity there is no reality,” and, “We live in a world of relativity, meaning that we experience ourselves by distinguishing who we are in relation to every other piece of matter in existence.”

[18:52] Why is it easier to avoid the negative or uncomfortable aspects in our life and communicate certain things that are hard?

[19:46] Why you have to acknowledge the full truth when you’re trying to create something for yourself.

[20:57] Why outward blame can give us a temporary sense of power but is ultimately fleeting and leaves us feeling powerless.

[21:58] How to unlock true empowerment (and why doing so is the ultimate key to happiness).

[24:54] Howard elaborates on a key insight on page 31 that marks a big turning point on the journey of life: “As a creative human being, your journey here is not to decide if you are going to matter but rather how you will matter at each step along the way. This ‘how’ is the essence of the free will that resides in you and every other person.”

[26:00] Once you are at peace with the idea that you matter, you need less from your world, and you're able to help others on their journeys to seeing the same thing about themselves.

[28:07] The differences between having wants and being needful, and why being needful prevents your full potential of giving love free as well as your talent from coming out.

[30:37] Howard dives into another fantastic quote from I AM: “Evolution is creation expressed.”

[35:03] What life is: an exact process of the expression of infinity.

[36:08] Howard and Tierney discuss how all of the major problems of the world can be traced back to fear and negativity from mankind’s consciousness, and why liberating ourselves from our own fear has a massive impact on the collective.

[39:08] Howard reads the ending excerpt of chapter 2: “All creation is designed to give you the awareness of more of the infinite possibilities that exist for you in each moment. You have complete control of how you experience reality and based on your choices and decisions about what matters to you in life. These choices and decisions originate in your beliefs about yourself. Who you believe you are gives meaning in life to the matter around you.”

[39:50] Howard begins to wrap up the podcast and shares what chapter 3 is about.

[40:11] Howard highlights some of the key takeaways from chapters 1 and 2 of I AM.

[41:00] Howard thanks Tierney for joining the podcast and thanks you as the listener for tuning in as always!


Mentioned in this Episode

I AM: The Power of Discovering Who You Really Are, by Howard Falco

THE GURU with Howard Falco Podcast Ep. 12: “Ways to Empower Yourself for 2021 at the Deepest Level (Previous Episode in the I AM Series)

Transcend Book Club on Facebook

Transcend Book Club on Instagram

Time in a Bottle: Mastering The Experience of Life, by Howard Falco


About Your Host | Howard Falco

Howard Falco is an author and expert on self-empowerment and mindfulness. He is a mental strength coach to college and professional athletes and those looking for next-level results. His books are: I AM: The Power of Discovering Who You Really Are and Time in a Bottle: Mastering The Experience of Life. His work offers the deepest and most powerful awareness available on self-creation and the mindset for optimal success.


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To find more episodes or learn more, visit:,, and Howard's Foundation for the work can be found here -

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