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The Guiding Voice

460 EpisodesProduced by Naveen Samala & FriendsWebsite

We drive conversations that matter, conversations that add value to your life and your career. Listed in the Global TOP 2.5%, through The Guiding Voice, we enable Successful leaders to share knowledge and wisdom with the world. We are on a mission to shape the lives and careers of millions across th… read more


Qualitative research and Ethnography | Saumya Sharma |#TGV224


If we put together all that we have learned from anthropology and ethnography about primitive men and primitive society, we perceive that the first task of life is to live. Men begin with acts, not with thoughts

~William Graham Sumner

Tune in to episode #TGV224 to know more about Qualitative Research and Ethnography

Here is a gist of the interview with the timestamps from Naveen Samala's conversation with Saumya:

0:00:00 Context Setting & Guest Introduction

0:01:50 How did you get into this exciting field. What should one study to enter this domain? 

0:04:44 Teaching creative thinking to students

0:06:35 About Qualitative research

0:09:30 Importance of Qualitative research

0:12:41 Top 3 things that helped her in her career

0:16:27 Future of school project

0:19:30 Digital & Mobile ethnography

0:21:00 Research design and recruitment

0:27:15 Witty answers to Rapid-fire questions  - childhood fantasy, favorite book, 

0:30:45  Piece of advice to those who are aspiring to grow big in their life

0:31:50 Trivia about Self employed people


Saumya Sharma is a freelance qualitative researcher and an Independent ethnographer, a pioneer for visual ethnography in the country. Last year she was awarded, 'Leading Innovator Visual Ethnographic Research' by APAC Business Awards. Saumya is also a mentor for Ethnography and qualitative research. She loves poetry, yoga, dance, and visiting historical sites.

Connect with Saumya: 


Naveen Samala:

Sudhakar Nagandla:





Hosted on Acast. See for more information.

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