Cover art for podcast The Guiding Voice

The Guiding Voice

287 EpisodesProduced by Naveen Samala & FriendsWebsite

We drive conversations that matter, conversations that add value to your life and your career. Listed in the Global TOP 3%, through The Guiding Voice, we enable Successful leaders to share knowledge and wisdom with the world. We are on a mission to shape the lives and careers of millions across the … read more


Elevating Employer Branding to hire right talent | Rolly Arora | #TGV187

What do you know about brands? 


A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. 

It also represents the relation between customers, staff, partners, investors and so forth. 

It is basically a type of brand manufactured by a particular company under a particular name. For e.g.; Puma 


What are the important brands that you have heard of?


Have you heard of the term employer branding?

It is the most humane side of branding. It is also the people focused side of branding. 

In other words, it is showcasing the organization in front of the audience.

One of the most important things a person needs in employer branding is creativity. One should always think out of the box to come up with a creative idea. 

He or she should have divergent thinking rather than convergent thinking.

With consistency, collaboration and creativity in one’s role everyone can achieve success with their brand.


Tune in to this podcast for more info on employer branding:

00:00:00  Introduction

00:02:57  The career journey and the top things that helped.

00:04:19  Employer Branding definition in simpler terms.

00:05:31  Critical role of Employer branding in the era of great resignation

00:07:51  How branding helps in attracting the right talent.

00:11:02  Behind the initiatives – CrossJam, Alumni Connect 

00:15:15  Secret behind the creative ideas.

00:17:30- Rapid fire round 

00:20:00 - Word of thought for people who wish to flourish their career 


About the speaker (Rolly Arora): 

Rolly Arora is a seasoned communications professional with over 17 years of rich experience spanning across Marketing and HR in providing end to end content strategy, business and talent branding solutions, PR, Social media industry awards and events.

She is currently leading the branding and communications function for CDK Global India and has been associated with Deloitte, Coforge / NIIT Tech and valuelabs as her past roles.

She is also a certified Employer Brand Leader from EB college, Australia and also currently pursuing her digital marketing and analytics certification from ISB, Hyderabad. 

An amazing fact about her is that she is an imaginative problem solver who connects the dots between storytelling and business strategy.


Follow her on LinkedIn:


Follow #TGV hosts on LinkedIn:


Naveen  Samala:


Sudhakar Nagandla:


Hosted on Acast. See for more information.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to The Guiding Voice


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens