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The Guiding Voice

288 EpisodesProduced by Naveen Samala & FriendsWebsite

We drive conversations that matter, conversations that add value to your life and your career. Listed in the Global TOP 3%, through The Guiding Voice, we enable Successful leaders to share knowledge and wisdom with the world. We are on a mission to shape the lives and careers of millions across the … read more


CRM Transformation in Salesforce(SFDC) Era | Salim Sha (CRM Leader) | TGV Episode #16

In this episode #16, the hosts Naveen Samala & Sudhakar Nagandla have interacted with another guest Salim.


Salim Sha has been living in the world of legacy CRM and also witnessed the transformation from Siebel to SalesForce.


Salim started his career in CRM with Tally Solutions, working through his journey with Wipro, Infosys, and also led Digital transformation initiatives for GE. He is now working as a Global SalesForce Practice Leader for a major IT Services Consulting firm in Bengaluru.


Coming to his education, Salim has done his Bachelor of engineering from Maharashtra Institute of Technology along with MS in Software Engineering from BITS Pilani


In this episode, there was a great conversation around CRM Transformation in Salesforce Era


Get to know from Salim on following:

- CRM Basics – Cycle Start to Finish- Major transformations in Customer Engagement in last 2 decades- Roles in CRM space & Career Progression path- How AI & ML are transforming CRM Industry?- Business Transformation & Impact to customers- How CRM tools can help customer retention?- Personal tips for those who want to shine in their careers


Enjoy the episode!


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