Cover art for podcast The Growth Show

The Growth Show

191 EpisodesProduced by HubSpotWebsite

It’s never been easier to start a business, but it’s even harder to succeed. Each episode explores the inspiring stories behind how people grow a business, an idea, or a movement.

13:32

Twitter's Fmr. Editorial Director on Writing: If You Think You Sound Ridiculous, You Do

Even if you’ve correctly identified your customer base, hired the best team around, and built the perfect product, it’s possible your target audience has no idea what you actually do.

That’s a problem Karen Wickre has been solving for decades. A former journalist turned communications strategist, Wickre has lead communication efforts for both Google and Twitter. Today, she advises other prominent companies on building an effective communication strategy.

In this episode, she tells us where companies go wrong when trying to work with journalists, how to avoid mind-numbingly bad copy, and how content creators should work with the rest of the company to convince the rest of the company that their work is vital.

Listen to The Growth Show

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
http://thegrowthshow.hubspot.libsynpro.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens