One criticism of the gig economy is that it takes advantage of employees. Notable companies like Uber or Lyft classify their employees as independent contractors, disqualifying them from benefits like maternity leave and health insurance. In many cases, it encourages employees to work far more hours than a full-time employee would.
But Hello Alfred, a personal butler service, started by thinking about work differently. When they launched, they made their workforce all W-2 employees, making them eligible for health insurance, 401Ks, and paid family leave. In this episode, co-founders Marcela Sapone and Jessica Beck explain how their model works and scales, how they combat major misconceptions about their company, and the future of the on-demand economy.
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