Neil Blumenthal and his friends (later turned co-founders) were tired of paying outrageous prices for their glasses, so they did what any crazy and ambitious entrepreneur would: they set out to disrupt the eyewear industry by cutting out the middleman. Warby Parker launched in 2010 and hit their first-year sales goals in three weeks. Fast forward five years and not only have Neil and his co-founders achieved their mission, but they’ve built a socially conscious brand that people love. Neil joins HubSpot’s Katie Burke on this episode of The Growth Show to talk about how they managed a waiting list of 20,000 people with no “sold out” functionality on their website, a pact the founders made before launch, and the importance of building a brand with a mission (they’ve donated over a million pairs of glasses to people in need as part of their buy a pair, give a pair program).
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