Remember Pepsi’s tone deaf Kendall Jenner ad? SheaMoisture’s “Break Free from Hair Hate” campaign? After seeing these, you may have how in the world these campaigns were created.
Amanda Spann is a serial entrepreneur, and after seeing these and other major judgment errors, she launched the site youneedablackperson.com. She meant it as a joke, but it’s rooted in a much larger issue.
On today’s episode, Amanda explains how rapid growth and groupthink can poison a company’s better judgment, and how she’s avoiding having the same issues with her own products.