Cover art for podcast The Growth Show

The Growth Show

191 EpisodesProduced by HubSpotWebsite

It’s never been easier to start a business, but it’s even harder to succeed. Each episode explores the inspiring stories behind how people grow a business, an idea, or a movement.

24:25

Building the Netflix for Wine: Winc’s CEO on Creating a Personalized Wine Delivery Service

What wine should you try next?

Many people are happy to head into a store and buy the same old Pinot Grigio they’ve come to love. Maybe if they’re feeling adventurous, they’ll opt for a new wine with a well-designed label. Maybe.

One company is on a mission to change that. Winc (formerly known as Club W) uses machine learning to give subscribers personalized wine recommendations and deliver those recommendations to their doorsteps. It’s like Netflix -- but for wine.

In this episode, we chat with Xander Oxman, co-founder and CEO of Winc, about his experience building the wine recommendation service, and what advice he’d give other entrepreneurs on starting a company around their personal passions.

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