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The Growth Show

201 EpisodesProduced by HubSpotWebsite

It’s never been easier to start a business, but it’s even harder to succeed. Each episode explores the inspiring stories behind how people grow a business, an idea, or a movement.

22:38

GV's (Google Ventures) Jake Knapp on How to 'Fix' Brainstorming

If you work in some kind of office, you’ve probably spent a good amount of your time in group brainstorms. Sometimes they work, but often you’re left with a ton of really great ideas -- and no action.

Jake Knapp is probably the most vocal critic of the group brainstorm. He’s the creator of GV's (Google Ventures) sprint process, and the author of “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” in which he lays out a five-day alternative to group brainstorms that actually has results. In this episode, he tells us how he lost faith in brainstorming, what you can learn from Slack’s sprint process, and how you can even apply the idea to your personal life.

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