PR hasn’t really changed since we invented email. And it’s a problem. Companies have great stories to tell, but they’re being drowned out by thousands of low-quality messages that journalists receive each day.
Ricky Yean and his team at Upbeat realized that the problem is one of coordination. Journalists getting way too much of what they don’t need, and not enough of what they do. In this episode, Ricky talks about his solution, the increasing role of influencers in PR, and whether there’s even a future for humans in a more automated PR world.