back arrowView show

44: Sarah Wood on Progression: From Beginning to Kicking Ass

Episode description

I am excited to introduce you today to Sarah Wood, director of operations for I9, or Industry Nine, makers of high-end mountain and road bike wheel sets. Everything Industry Nine does is handmade in their facility in Asheville, NC. The machine shop next door (and sister company) makes all their parts except for the rims and is owned by the father of I9’s owner, Clint. Clint's father had started that shop 50 years ago and Clint practically grew up in that shop.

Sarah’s role as ops director has included everything from business strategy and development, management, restructuring, systems implementation, events, name it! She has to know and have experienced each role to best manage and improve their operation so she chips in where needed from shipping and boxing to picking parts and running one of their assembly machines. 

After this episode, you might consider upgrading your bike with a new set of wheels. This is one of those things you didn’t know could be better but once it’s explained to you? Wow. And sounds like once you try them, wow. Just wait until you hear her explanation of why. Sarah is smart, even more so when she gets technical. 

This is a story about someone who led a varied career that might seem, to the uninitiated, sort of disjointed but turned into a very natural progression of one thing leading to the next. Sarah ended up with a unique combination of experiences and skills to land her where she is now, doing what she loves. (For those of us who feel like we are wandering aimlessly, maybe don't worry about that!) Having started in music, she moved to film festival executive director for 5point Films in Carbondale, CO, to her current position. We have a great conversation about being a beginner and being OK with that, and working through progressions not only professionally, but out there on our mountain bikes as well - All with the end goal of restoring our confidence and doing what we want to do, no excuses.

I hope you enjoy this as much as I did. and with that, let’s listen in and gear up for what’s next. 


Where to Find Sarah:




Industry Nine Wheel Sets

5point Films

episodes iconEpisodes

56: Mark Gibson on Pursuing Curiosity

August 16th, 2018


There has to be a certain kind of crazy to do some of the things Mark Gibson has taken on. He’s done things like skateboarded from capital to capital (Washington DC to Ottawa, Canada) with his son. He ran 276 miles ac…

55: Bonnie McDonald on Giving Purpose to Tragedy

August 9th, 2018


Backcountry Lifeline was founded in August 2015, following a crash on Stage 3 of the Big Mountain Enduro Series and Enduro World Series in Crested Butte, CO, in which 40-year old Will Olson died. Will was an expert ri…

54: Randy Milanovic on Solving Problems, Not Checking Boxes

August 2nd, 2018


When you get a new lease on life, you stop checking boxes and do things differently. Randy Milanovic is the CEO and founder of Kayak Online Marketing. In 2009, a tough year for most of us, he had an even tougher year.…

53: Sarah Yancey on the Practicalities of Living the Dream

July 26th, 2018


Sarah and Mark Yancey bought Boulder Hut Adventures, a remote backcountry ski hut in the stunning Purcell Mountains in Southeast British Columbia, Canada. During the ski season, they and their two kids live there host…

52: Angela Vanwiemeersch on Processing Loss and Getting Out of Your Head

July 19th, 2018


51: Lindsey Richter: Mountain Biking is Life

July 12th, 2018


Lindsey Richter is the director of inspiration (and co-creator) of Liv Ladies Allride, Her company is a by-product of a very difficult time in her own life after she was on Season 3 of Survivor. If nothing else, this …

50: Christian Little on Turning Suffering into Growth

July 5th, 2018


Christian Little had a mountain biking accident that would change her life forever. Honestly, it was a miracle she survived. Out of difficult times, comes a new trajectory for growth.

It took physical, mental a…

49: Hilary Oliver on Giving Women in the Outdoors Voice Through Filmmaking

June 28th, 2018


Hilary Oliver is a writer, editor and filmmaker. She makes outdoor films for brands such as REI, Outdoor Research and Yeti Cycles. Her mission is to give voice to women in the outdoors  - to showcase a perspective dee…

48: Brian Harder on ACL Injury: Advice from an Impatient Patient

June 21st, 2018


We don’t want to think about it but I’m sure lots of us do. What happens if/when we blow our knee? what does it mean when that happens, what are the mechanics that contribute to it; what choices need to be made for tr…

47: What To Pack For Summer Camping

June 14th, 2018


I have one more rerun this week and return to original interviews next week starting with Brian Harder on ACL injuries; turning suffering into growth with Christian Little, and some insight into making outdoor adventu…

Loading ...

Download the RadioPublic app for
 FREE and never miss an episode.

Get it on Google PlayDownload on the App Store

We've launched an equity crowdfunding campaign!

Learn more and invest today.