Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Profitable Niches Class

In this class we talk about how you can build a profitable niche in your business. This is one of the most commonly asked questions at Freelance University. “What niche should I choose?” “What niche is in demand?” “How do I know what type of service I should be offering?” Craig Cannings will answer all of these questions today and give you a free guide on the 150 best ways to freelance in 2019. You will also discover five practical steps you can take to build a profitable niche in your business.


Podcast Outline:

0:00 - Opening thoughts

1:04 - Introduction to the topic of freelance niches

3:00 - Five Steps to Building a Profitable Niche in Your Business:

  • 3:36 - Step 1: Assess your current interests.
  • 6:06 - Step 2: Identify your top skills and see where your interests and skills overlap.
  • 8:10 - Step 3: Research potential niches.
    • 9:02 - Three types of niches:
      • 9:13 - Client Niche
      • 10:14 - Skill Niche
      • 10:49 - Hybrid Niche
  • 12:29 - Introduction to 7 core categories in Free Guide: “150 Ways to Build a Profitable Freelance Business”:
    • 13:42 - Digital Marketing
    • 14:13 - Technology Support
    • 14:54 - Online Business Management & Support
    • 15:28 - Content Creation & Management
    • 15:43 - Graphic Design
    • 16:06 - Digital Media & Events
    • 16:34 - Web Developer
  • 17:29 - Step 4: Test the niche.


    • 18:07 - Four questions to ask:
      • 18:15 - What do my clients say?
      • 18:53 - What do my colleagues say?
      • 19:40 - What do the stats say?
      • 21:01 - What does Google say?
  • 23:01 - Step 5: Determine your core and complementary niches.
  • 26:57 - Summary of Five Steps to Building a Profitable Niche
  • 27:42 - Closing thoughts and instructions for accessing Free Guide


Resources and tools discussed in this episode:

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