Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Freelance Strategist Class with Austin Church

Do you ever wonder how you can generate more revenue and get more meaning from your work in less time? Today we’re joined by writer, strategist and coach, Austin Church, the founder of He shares effective strategies for becoming not just an implementer, but a consultant and strategist for your clients in more than six different in-demand areas. These services will help you add a whole new layer of income to your freelance or virtual assistant business!


Podcast Outline:

[0:00] Introduction to Austin Church and the topic of becoming a freelance strategist/consultant - Austin tells the story of how he became a freelancer and a strategist. 

[5:46] The challenge of how to generate more revenue and get more meaning from your work in less time - some reasons why freelancers struggle to move from being an implementer to being a strategist or consultant.

[7:21] The challenge of routine - how we don’t always recognize how the aptitudes required in our tasks relate to consulting.

[11:50] How we tend to overestimate how much clarity other people have - examples of ways you can use your expertise to lead strategy sessions with your clients.

[15:13] How clients are enthusiastic in their gratitude after strategy sessions - the importance of using consulting questions before creating an actionable plan.


How to add a strategy service to your freelance business

[18:21] #1 Paid Discovery or Project Roadmapping - examples of what this entails and the purposes it serves.

[20:55] #2 Content Roadmapping and Content/Copy Strategy - examples of how you can help clients with their website content and questions you can ask.

[22:06] #3 Social Media Strategy - how to strategize social media post topics.

[22:36] #4 Product or Business Strategy - how it’s similar to being an ad hoc business partner for clients.

[23:08} #5 UI/UX Strategy - examples of how this applies to software and user pathways.

[23:20] #6 Website Strategy - how it involves mapping the customer’s journey through the website and clarifying the website’s job.

[24:15] An example of how lucrative technology consulting can be - encouragement to be proactive with clients and offer a strategy service.

[26:01] How to sell your strategy services - an example of what Austin’s sales funnel and packages are like.

[31:27] How being a strategist builds credibility for your current services

[32:22] A range of hourly rates for someone who’s just beginning as a strategist - the best rule of thumb to use when figuring out pricing and going into your first strategy session.

[37:06] How to connect with Austin and get to know more about what he’s doing


Resources and tools discussed in this episode:

Freelance University 


Learn more about Austin Church:



Connect with Austin:




Resources and Tools: 

Double Your Freelancing with Brennan Dunn




Clarity FM



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