Cover art for podcast The Freelance Podclass

The Freelance Podclass

101 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more

36:52

The Recession-Proof Freelancer Class with Carol Tice

Today’s topic is of the utmost importance in these unprecedented times. I’m joined by Carol Tice, who shares insights about what it takes to become a recession-proof freelancer. Carol knows a lot about how to build a thriving freelance business in the midst of a major recession. She shares key strategies that you can employ right now to make sure you're building the best business, even in the midst of a global pandemic!

 

Podcast Outline:

[0:46] Introduction to Carol Tice and the topic of building a recession-proof business

[2:17] How Carol started freelance writing and became passionate about teaching writers to make a living online

[8:29] The lack of community and online training years ago - how Carol recognized and addressed that gap

[9:15] How many writers have a poverty mentality - what’s necessary to overcome that vision. Carol explains how stasis is the bad scenario, but change brings opportunity.

[10:57] Introduction to the topic: How are we thriving as freelancers in the midst of an unprecedented global pandemic that has economic implications?

[11:45] What Carol sees happening for the gig economy during this global pandemic - she describes the types of businesses that are busy right now, reopening and pivoting.

[13:39] The big things Carol learned in the past recession that are applicable now - who’s currently positioned to be a winner

[14:27] Insights from Carol’s ebook: The Recession-Proof Freelancer - Carol discusses the big things to remember during hard times and which industries are the winners.

[18:10] How to develop a marketing discipline and the importance of not taking clients for granted - Carol explains how to use LinkedIn and virtual conferences to find leads and quality clients

[20:58] How to avoid the “underworld of freelance writing” in a recession, leaving commodity clients and entering the world of value clients

[24:42] Should freelancers discount prices - how to do it strategically as a form of marketing or as an introductory rate 

[26:40] The importance of big content creation projects - why book ghosting has boomed on sites like Reedsy as people think about the big picture and leaving a legacy

[29:50] How online education and digital products are fueling the need for writers and freelancers to power clients’ businesses

[30:25] The big takeaway - how business is not going back to the way it was

[31:01] The importance of aligning yourself with people who are like-minded and have a long vision that the new normal could be better than you thought - Craig and Carol explain the importance of having a community of business-focused freelancers who are serious about what they’re doing and have positive energy.

[34:34] How to get to know Carol and what she’s doing right now

Resources and tools discussed in this episode:

 

Carol Tice’s blog: https://www.makealivingwriting.com/blog/ 

Freelancer’s Writer’s Den https://freelancewritersden.com/ 

Carol’s free ebook: The Recession-Proof Freelancer https://www.makealivingwriting.com/ebooks/recession-proof-freelancer/ 

LinkedIn https://www.linkedin.com/ 

LinkedIn Pulse https://www.linkedin.com/company/pulse-news/about/ 

Upwork https://www.upwork.com/ 

Reedsy https://reedsy.com/ 

Forbes Business Council https://www.forbes.com/sites/forbesbusinesscouncil/ 

Medium https://medium.com/ 

Google https://www.google.com/ 

FlexJobs https://www.flexjobs.com/

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to The Freelance Podclass

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://thefreelancepodclass.libsyn.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens