Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Conversations to Clients Class with Jasmine Williams

How do you transform social media interactions and direct messages into potential clients for your business? Today, Jasmine Williams shares her wisdom and strategies for making yourself memorable so you can turn simple conversations into clients and contracts. Join us as we discuss ways to win your dream clients through this low-risk, high-reward channel!


Podcast Outline:

[0:40] Introduction to Jasmine Williams and the topic of turning social media direct messages and conversations into clients and contracts - Jasmine shares how she got started in freelancing and the importance of having people support you in your endeavors.

[4:50] Why social media is still the place to be for businesses and freelancers building their client base - how it’s a low-risk, high-reward channel where you can show off your personality and what you do.

[7:14] How social media lets you reach out to your dream client faster than any other platform - Craig and Jasmine discuss the importance of pursuing the audience you want to target.

[8:44] How social media provides a point of credibility and is an extension of your website

[10:13] How freelancers should begin to find their audience - some key strategies to get you started so you can learn your audience’s social media habits.

[13:28] Jasmine’s approach to converting initial direct messages to potential free consults, discovery calls, and clients 

[17:48] Ways to make yourself memorable when you’re reaching out to potential clients so you can avoid being a spammer in direct messages - the importance of empathy and clarity about why you’re reaching out. 

[25:15] How trust is the great currency of business


Insights and Tips for People Who Want to Land More Clients Through Social Media

[26:11] #1 Optimize your profiles for searchability (SEO for social media) - how to attract more people inbound.

[27:26] #2 Don’t be all work and no play - how to help people get to know you.

[28:17] #3 Make it easy for people to learn about you and see your work - the types of information, links, and apps to use.

[29:39] How simplicity and ease in connecting with you builds the know-like-trust factor with potential clients

[32:25] How to get to know Jasmine and what she does


Resources and tools discussed in this episode:

Learn more about Jasmine Williams:

Jasmine Williams Media 

On Instagram: @jasminewilliamsmedia










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