Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Side Hustle to Self-Employed Class with Shannon Mattern

How do you turn a side hustle into a full-time VA or freelance business? Today Shannon Mattern shares her journey from side hustle to self-employed. She explains the mindset she needed to carry her forth and the skills that helped her diversify her income. Join us as we help you discover the traits that will set you apart and make the pivot to freelance freedom!


Podcast Outline:

[0:45] Introduction to Shannon Mattern and the topic of turning a side hustle into a full-time business

[2:15] Shannon tells her freedom story - how she started to build her own path and provide freelance work for clients.

[5:37] How working a regular day job sometimes serves as motivation to pivot back to the freedom of full-time freelancing.

[8:38] The mindset needed to shift from part-time to full-time as a self-employed entrepreneur - Shannon shares the mindset shift and boundaries she needed when she was transitioning to freelance work.

[12:48] The importance of having a positive attitude towards your day job - how it provides a longer on-ramp to freelancing.

[15:08] Signs to be aware of when it’s time to pivot to full-time freelancing - Shannon describes the goals she set and signs of burnout she observed.

[18:07] The value of skills sets that help you start your freelance business - how the current need for remote work facilitates starting a side hustle.

[19:13] The steps Shannon took to build a full-time freelance design business - the advantages of WordPress and the lightbulb moment that led to her discovering she could earn more income through teaching and affiliate commissions.

[24:03] Some of the traits a freelance web designer must have to be successful now in 2021 - how your skills and solutions set you apart and let clients know you’re the one for them.

[26:50] How skills are the currency that powers your success and diversifies your income - Shannon explains how everything she does now can be traced back to her WordPress skill, and Craig explains how the online learning niche produces diverse income streams.

[30:19] How to learn more about Shannon Mattern


Resources and tools discussed in this episode:

Learn more about Shannon Mattern: 

“Pep Talks for Side Hustlers” podcast




Pat Flynn - Smart Passive Income 

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