Cover art for podcast The Freelance Podclass

The Freelance Podclass

85 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Social Media Marketing Class

Because of COVID-19, everything has gone online, but virtual conferences aren’t the same as networking with potential clients in person. So, in today’s podclass we focus on how to attract clients by leveraging social media. This is a longer term strategy, but over time it can bear incredible fruit, and you can build a thriving client base just using social media marketing. Join us as I provide core principles and practical strategies for each social media platform so you can find your next ideal client!


Podcast Outline:

[0:42] Introduction to the topic of using social media to attract clients - how social media marketing is a long game, not a short game. 


Timeless Social Media Principles to Be Mindful of When Marketing Your Business

[3:55] #1 Create and share educational, informative, and interesting content - examples of different media you can post.

[4:44] #2 Start conversations on social media - how to build relationships and be available.

[5:06] #3 Practice social listening and monitoring - how conversations and relationships can emerge from this strategy.

[5:41] #4 Encourage social recommendations - how asking for recommendations and showcasing them on your social media profiles can boost your credibility.

[6:20] #5 Have consistent branding across the different platforms - the elements that need to gel with your website.

[7:08] #6 Focus on the long game - how to set aside time for social media marketing and be consistent.


How to Recruit and Attract Clients on Each Platform

[8:17] Twitter and Instagram - how to use and search for hashtags, link to a special offer page on your bio, and track people who follow, comment, or interact with your post.

[11:02] Facebook - how to target three different types of Facebook Groups and decide how many to join and invest in. Craig also discusses how to use Facebook Pages and profiles to attract the right audience.

[14:34] Pinterest - how to provide relevant content that links to a post on your blog and website.

[15:21] LinkedIn - how to constantly improve your profile and nurture new and existing connections.

[16:58] How to uplevel your skills at Freelance University


Resources and tools discussed in this episode:


Facebook Groups 

Facebook Pages 

Facebook Reviews 


Instagram Stories 


LinkedIn Recommendations 






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