Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Virtual Assistant Class with Tawnya Sutherland

Where is the virtual assistant industry trending right now, and what are the most popular niches to pursue? Today I’m joined by Tawnya Sutherland, a thought leader and pioneer in the VA industry. She shares valuable insights and practical tips to help you build a VA business from scratch and find your first clients. With remote work becoming more of a norm, now is the perfect time to begin a fulfilling career in this thriving industry!

Podcast Outline:


[0:48] Introduction to Tawnya Sutherland and how the VA industry has grown in the last 20 years

[3:45] How Tawnya broke into the VA field and positioned herself as a thought leader in this space

[5:02] “The Epidemic of Loneliness” - how our culture is more lonely than ever before and how it’s led communities like VA Networking to thrive

[6:32] Where Tawnya sees the VA industry trending now and how working remotely is becoming more of a norm

[9:27] The most popular VA niches right now - how many types of online marketing are now in demand because of COVID

[12:07] Being a generalist vs being a specialist - how there’s still a demand for generalists who provide virtual administration and online business management

How to Start a VA Business from Scratch


[15:27] #1 Do some research - how to make sure virtual assistance is something you want to do.

[15:42] #2 Write down the services you could do - how to create a list to find a target market.

[16:11] #3 Develop your business structure and marketing plan - the importance of a website and a list.

[17:14] Where VAs are finding their first clients right now - some good ways and good places to go

[22:29] Final words of wisdom from Tawnya - the importance of finding community

[23:49] How to get to know Tawnya and what she’s doing to help VAs get started and retain clients


Resources and tools discussed in this episode: 

Virtual Assistant Career


VAvirtuosos Summit


Facebook groups 

LinkedIn groups

Facebook Ads

Google Ads 




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