The Freelance Podclass

In this class, I’m joined by Brandi Mowles, who shares her insights into how she was able to scale her freelance service-based business without hiring a team. Brandi started out as a Virtual Assistant and turned into a Facebook and Instagram Ads Strategist. She’s grown her income to multiple six figures and helps other entrepreneurs scale to consistent five-figure months. Join us as we discover four ways that you can start small and wait for the right time to hire a team!

Podcast Outline:

[0:42] Craig introduces us to Brandi Mowles and the concept of scaling your service-based business without hiring a team. 

[2:54] How to scale a freelance business - Brandi discusses the pros and cons of staying small and waiting to hire a team. 

[5:14] How the concept is counter to what you’d learn in business school or what high-level entrepreneur coaches are teaching. Craig shares an interesting example that illustrates the wisdom of staying small.

Four Ways to Scale Your Business:

[6:52] #1 Look at the list of services on your website or pricing. Decide on one to two services you could run with and really get good at. Brandi and Craig share some valuable examples of this!

[9:32] #2 Create the systems to support that growth. Brandi discusses how it’s way easier to set up your systems when you’re not there yet than once you’re there. She describes the concept of KISS (“Keep It Simple Sweetie”) and recommends tools to use for your systems.

[12:22] How to limit the amount of technology to simplify systems and save time

[13:27] #3 Make your marketing minutes a priority. Brandi advises what to focus on, how to track conversions and be intentional. She shares some numbers freelancers and virtual assistants can aim for with discovery calls.

[18:43] #4 Elevate your services - where you can elevate them to the next level that makes sense and how to be known in your industry for what you do and who you serve.

[20:16] Recap of the four strategies

[21:15] How to learn more about Brandi

Resources and tools discussed in this episode:

Brandi Mowles’ podcast and sites:

• The Serve Scale Soar Podcast: https://servescalesoar.com/podcast/ 
• Free training from Brandi: https://servescalesoar.lpages.co/free-training/ 
• Brandi’s Instagram account at Brandi and Company: https://www.instagram.com/brandiandcompany/ 

Facebook Ads: https://www.facebook.com/business/ads 

Instagram Ads: https://business.instagram.com/advertising/ 

ConvertKit: https://convertkit.com/ 

Dubsado: https://www.dubsado.com/ 

ClickUp: https://clickup.com/ 

Trello: https://trello.com/ 

Asana: https://asana.com/ 

LinkedIn: https://www.linkedin.com/ 

Facebook Groups: https://www.facebook.com/help/1629740080681586 

YouTube: https://www.youtube.com/ 

Facebook Live: https://www.facebook.com/facebookmedia/solutions/facebook-live