Cover art for podcast The Freelance Podclass

The Freelance Podclass

85 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Business Growth Class with Lisa Wells

What strategies can you put in place to grow your business over the next year? Join us as Virtual Assistant Trainer Lisa Wells provides practical advice on how to grow your revenues and profits by diversifying your freelance or VA business. Growth is an area we all struggle with, so today’s class is about feeling your fear and doing it anyways!


Podcast Outline:

[0:36] Introduction to Lisa Wells and the topic of business growth - Lisa tells her story and explains how she’s serving the VA/freelance community.

[4:55] How growth is an area we all struggle with - Lisa describes some common barriers to growth for a virtual assistant or freelancer.


Practical ways to scale your business and profits, based on Lisa’s experience

[7:01] #1 Make more money per client by selling packages rather than charging hourly.

[7:17] #2 Look for ways to create multiple streams of income - how it allows you to pivot more easily in your business.

[9:18] #3 Deepen your existing client relationships - how it’s important to have a relationship progression and a proactive follow-up system to address clients’ emerging needs.

[15:27] How Lisa made a mental shift to diversifying her services and income - Lisa shares advice she learned from her experiences.

[18:32] The purpose of fear and how you need to feel it and do it anyways - Craig explains how opportunities exist to take your craft and package it into other products and services.

[20:00] Final words for people who are ready to grow but still have fears - Lisa shares valuable ways you can position yourself and your business.

[21:11] How to learn more about Lisa’s products, templates, and programs


Resources and tools discussed in this episode:

Learn more about Lisa Wells:




Multiple Streams of Income by Andrea J Lee

Infusionsoft (now known as Keap)


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