Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Optimize Your LinkedIn Profile Class with Donna Serdula

In today’s episode, we discuss ways to optimize your Linkedin profile so you can better attract your dream clients. Right now, Linkedin is one of the most popular social media channels for virtual assistants and freelancers, but not everyone knows how to use it strategically. Join us as Donna Serdula explains how to create a profile that showcases who you are and reaches your target audience!


Podcast Outline:

[0:50] Introduction to Donna Serdula and the topic of optimizing our LinkedIn profiles so we can attract better clients - Donna explains where she started and how she became passionate about helping people with LinkedIn.

[4:17] Old-school LinkedIn profiles - how many people don’t think strategically about reaching their target audience. Donna stresses the importance of using keywords as you tell your story.

[6:26] Strategies for making yourself easy to contact - how not including contact information is one of the biggest mistakes on LinkedIn.

[8:04] Why LinkedIn is a key component for freelancers today - how it fits with the branding aspect and lets you showcase who you are so you can attract the right people.

[10:05] How LinkedIn has a built-in Know-Like-Trust factor - an example of a strategy that works for targeting a particular audience.


How to Make Your Profile Stand Out Better and Showcase Your Personal Brand

[11:45] #1 Concentrate on the imagery - the types of images to focus on and how to use them to illustrate what you do.

[13:52] #2 Don’t forget the Featured section - how you can feature posts, imagery, and websites.

[14:30] #3 The importance of the headline - what to include and how to think of the right keywords for your audience.

[20:20] #4 Tips for creating your LinkedIn Summary (About section) - how to make it about you, not your company, and retain the human aspect.

[22:56] What motivates people to click on your profile and take action - how to make it easy for them. Donna emphasizes the importance of showcasing who you are and the steps you've taken in your career. 


The Best Ways to Reach Your Ideal Client on LinkedIn

[26:46] #1 Follow hashtags related to your target audience - how to find the content creators in the area you're looking for and become familiar to them.

[27:51] #2 Use LinkedIn as a search engine - how to use keywords and then filter searches to create a list and find your client.

[28:33] How to reach out to a potential client - strategies for using their profile, interaction, and activity to assist or ask a question.

[32:28] Donna’s pet peeve on LinkedIn and public service announcement - how pointing out typos is not recommended.

[34:59] How to get to know Donna and learn more about working with her


Resources and tools discussed in this episode:

Learn more about Donna Serdula: 

Free LinkedIn Resources

Free LinkedIn Headline Generator app

Donna’s Book - LinkedIn Profile Optimization for Dummies



Business Insider

TIME Magazine  

The Wall Street Journal 

LA Times



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