Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Client Appreciation Class

Today we discuss a topic that is highly relevant during the holiday season. How do we make our clients feel valued besides providing incredible services and delivering high-quality work? In this class we show you five tangible, affordable ways you can express appreciation to your clients. We also share some tools and strategies you can use to show gratitude and solidify your client relationships!


Podcast Outline:


[0:42] Craig introduces the topic of showing appreciation to our clients and discusses why it’s important. He shares examples of both negative and positive customer service quality.

[3:43] How client appreciation leads to client retention and the importance of showing gratitude in tangible ways


Five Ways to Show Client Appreciation:


[6:09] #1 Send a handwritten note on a notecard that has your branding. Craig shares some examples of how personal handwritten notes are powerful.

[8:04] #2 Send a follow-up email after an invoice. Craig explains how the content of that email is important and gives some valuable tips and examples.

[9:51] #3 Send a thoughtful or personalized gift. Craig provides some examples and sites you can check out for ideas.

[14:26] #4 Do a business shoutout. Craig explains what that is and how you can express gratitude and solidify the client relationship with it.

[15:18] #5 Refer people to your clients. Craig shares how referrals can be a token of appreciation and make you an asset to your clients.

[15:52] BONUS #6 Show up every day and provide the absolute best service you can to your clients.

[16:47] Recap of the five ways to show client appreciation

[17:34] How to find out more information about the next intake of Freelance University to upgrade your skills, tap into a new niche or start a freelance business from scratch.

Resources and tools discussed in this episode:



New Voice Media Study


Quote by John F. Kennedy: “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” 



Paperless Post 



Box Fox 

Sweeter Cards 


Starbucks gift card 

Freelance University

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