Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Specialty Niche Class with LaToya Russell

Have you considered finding a specialty niche so you can add new clients and expand what you’re doing with current clients? Today we’re joined by Online Business Manager (OBM) LaToya Russell, who unpacks strategies and tips for making the transition to a specialized, in-demand service. LaToya has discovered her specialty niche, and in this episode, she inspires you to figure out yours!


Podcast Outline:

[0:38] Introduction to LaToya Russell and the topic of finding a specialty niche - LaToya shares her story and how she got started as an Online Business Manager (OBM). 

[4:32] Some of the fears people have about switching to a specialized niche - LaToya and Craig discuss common reasons why people think they shouldn’t specialize and compelling reasons why they should.

[8:36] How “Software as a Service” (SaaS) is a great specialty to offer as a freelancer or VA - Craig and LaToya explain the benefits of niching down into this service.

[10:18] Specialty niches that are in demand in the automation/technology space and beyond

Strategies for making a successful transition to a specialty niche

[11:59] Stagger your transition - strategies and reasons why you should choose certain clients rather than blasting notifications to all your clients.

[16:17] How to navigate the challenge of offering generalist VA services and specialized automation services to the same client - strategies and examples for pricing each type of service. 


Final thoughts and tips for those who are ready to specialize in a niche

[17:46] #1 It’s okay not to know exactly what you want to do - examples that illustrate the importance of being able to try a speciality and change it if necessary.

[19:03] #2 Have meaningful rates - the importance of taking it step by step.

[19:59] The types of clients LaToya works with - the stage they’re at and the specific needs they have.

[21:15] How to learn more about LaToya


Resources and tools discussed in this episode:

Freelance University 

Learn more about LaToya Russell:

Website: Quitting Corporate  

On Instagram: @bylatoyar  

On Facebook: @quitcorporate  

The OBM Office  










FG Funnels  


Facebook Groups

Infusionsoft (now known as Keap)


Adobe Creative Cloud

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