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The Freelance Podclass

85 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Podcasting as a Service Class with Sarah Mikutel

In the midst of the global pandemic, people are consuming digital content more than ever before. Today I’m joined by Sarah Mikutel, podcast expert and founder of the online course Podcast Launch Academy. She’ll share her insights on how to set up an in-demand podcast production service. What are the different types of services you can offer? And how can you make money doing this? The downloads on podcasts are at an all-time high, and this presents a unique opportunity for freelancers to position themselves as podcast producers for a whole variety of businesses!


Guest Biography:


Sarah Mikutel is a globetrotting podcast consultant and founder of the online course Podcast Launch Academy. Her podcasts Podcasting Step by Step and the Postcard Academy, have been named best podcast about podcasting and best travel podcast, respectively. Born and raised in the U.S., Sarah’s spent nearly a decade living the expat life in Europe and believes that true independence means the freedom to choose where, when, and how you spend your time and attention. She loves working with fellow citizens of the world who want to use the power of podcasting to connect to their global community and build a brand and business that supports a freedom-based life.


Podcast Outline:


[0:56] Craig introduces us to Sarah Mikutel and the topic of leveraging podcasting as a service for your clients.

[2:19] Sarah describes the opportunities opening up in podcasting as a result of the global pandemic and social isolation. She explains how the growth has accelerated recently and how podcasting is as popular or more popular than online video.

[5:59] How podcasts fit into our lifestyle and are cross-generational.

[6:56] A list of services freelancers could offer in the podcasting space to generate income. Sarah begins by explaining the necessary elements of the best podcasts and how podcasting services are perfect for a VA.


Some Examples of In-Demand Services:


[9:23]  Podcast Editor (audio editing/engineering) - the #1 service people want to outsource from the beginning. Sarah lists the software needed for this role and describes what’s involved. Craig stresses how important this role is!

[12:11] Show Notes Writers - for those who have a writing background. Sarah describes the different ways you can create show notes and repurpose them. She explains the importance of incorporating SEO for discoverability.

[13:40] Social Media - distributing and promoting the podcast to social contacts. Sarah and Craig outline the important elements of this role.

[15:29] Podcast Guest Recruiter - a very in-demand niche right now. Craig explains the importance of this role and how it can lead to partnerships.

[16:43] Producer/VA - a comprehensive role. Sarah explains what this role entails and how the producer can also send pitches to help podcasters get on other podcasts.

[17:12] The best ways for a new VA or freelancer to find podcasting clients. Sarah and Craig explain some key strategies you can use to be proactive and target certain niches. Craig gives an example of a whole realm of people who are prime candidates for podcast services!

[21:22] Sarah describes what she does in the podcast education space. She discusses how this is an exciting time of deeper reflection that can benefit our businesses.

[23:13] How Freelance University prides itself in presenting opportunities for you to generate income from home right now.


Resources and tools discussed in this episode:


Sarah Mikutel’s website: 

Online course: Podcast Launch Academy 








Facebook Ads 


Adobe Audition 



Facebook Groups recommended by Sarah Mikutel:


She Podcasts 


BuzzSprout Podcast Community 

Podcast Movement 

Podcasters Support Community


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