How do you package your services into a product you can sell over and over again? Today I’m joined by Brad Hussey, who explains what productizing is and how it can benefit your freelance business. Whether you’re new or have been freelancing for a while, the idea of productizing your services might be perfect timing right now. Join us as we share examples and quick steps for how you can begin the process in your own business!
[0:38] Introduction to Brad Hussey - Brad shares how he got started in the freelance space and began teaching freelancers.
[7:06] Encouragement from Craig’s and Brad’s stories - how you’re never too young or old to begin an entrepreneurial journey, even without an entrepreneurial background.
[10:02] Introduction to the topic of productizing your services - Brad explains the difference between products and services and how productizing relates to freelancing.
[13:08] The definition of a “productized service” - what it means and how you can apply it in your freelance business. Brad explains how it’s different from responding to demand.
[17:05] The difference between a productized service and a package service - examples of how a productized service could be sold as a package.
[21:45] The benefits of productizing your services - how responding to demand can be exhausting and unsustainable, as opposed to creating demand by productizing your services.
[27:48] The concept of “choosing your people and ignoring everyone else” - Brad and Craig share examples illustrating the benefit of specializing and only doing one thing.
[33:53] A practical example - how to productize WordPress maintenance and management services. Brad lists questions freelancers can ask themselves to get more specific and create productized services.
[39:46] How a productized service can amplify - examples of other revenue streams that can spin off from the initial productized service. Brad explains the concept of “selling your sawdust.”
[42:07] How productizing your services works well for those who want retainer relationships - an example illustrating the benefits of selling a repeatable outcome rather than selling your hours.
[48:13] How productizing your services gets you out of an employee mindset and amplifies your success
[48:54] Quick steps to productizing your services - questions to ask and methods for generating ideas.
[51:43] How to get to know Brad and learn more about what he’s doing
Resources and tools discussed in this episode:
Brad Hussey’s websites:
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